IPONWEB’s Shane Shevlin on MediaGrid Curation

In this latest episode of TraderTalk TV, Shane Shevlin, Head of Marketplace Development at IPONWEB, joins ExchangeWire’s Lindsay Rowntree to discuss the role of curation in data-driven advertising. 

 

In this session, Shevlin and Rowntree discuss:

- What curation is, why it matters, and how it can be used to generate better outcomes in media buying.

- Why curation is prevalent at the moment, and its utility across responsible media acquisition, audience extension, testing for ID vendors, and investment management.

- How curation fits into MediaGrid and the wider supply chain, and the flexibility it affords campaigns.

- What the future looks like for curation and how it will help the industry adapt to the demise of the third-party cookie.

 

Zara Briggs: Zara joined ExchangeWire in 2021 as a staff writer, which involved compiling and publishing the daily news digest and managing ExchangeWire's PressBox service. After becoming more involved in marketing, Zara’s role adapted accordingly. Under the role of Senior Marketing & Events Executive, Zara works on planning and organising ExchangeWire's ATS global events programme, as well as the marketing and promotion of all ExchangeWire content products. Zara holds a Bachelors Degree in Fashion Journalism from the University for the Creative Arts, and has experience in interview transcription, magazine composition, and article writing.
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