Lotame on Privacy-Centric User Identification in a Post-Cookie World and Panorama ID

In this latest episode of TraderTalk TV, Pierre Diennet, global partnerships lead at Lotame, joins ExchangeWire’s Ciaran O’Kane to discuss privacy-centric user identification in a post-cookie world and Lotame's privacy-compliant identity solution for the open web, Panorama ID™.

In this session, Diennet and O’Kane discuss:

– the two main approaches to consumer privacy and user identification (the ‘walled garden’ and the ‘open web’) and the pros and cons of both;

– Lotame’s approach to user privacy and how their technology works within the open web ecosystem;

– the Lotame Partnership Framework and its role in attaining active consent; and

– how Lotame’s Panorama ID solution works and the results it has achieved in a cookieless environment.