Blis’s Amy Fox on First-Party Data Frameworks and Privacy

In this fascinating TraderTalk TV, Amy Fox, VP of Product at Blis, joins Ciaran O'Kane to discuss first-party data frameworks and their importance.

Tune in to hear more, as Fox and O'Kane discuss:

  • Current measurement and targeting frameworks, and why it’s not future-proofed.
  • Whether the industry not moving quick enough in terms of finding solutions that have longevity
  • What are the alternatives?
  • How can Blis's location-indexed model help buyers and marketers in a post-cookie and post-ID world
John Still: John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.
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