SmartFrame’s Gregor Smith on Post-Privacy Ad Technology

Ciaran O'Kane is joined in front of the TraderTalk whiteboard by Gregor Smith, global advertising sales director, at SmartFrame Technologies.

In this episode, Gregor sketches out the 'virtuous circle' of advertising, and talks us through:

• The importance of context when providing cookieless solutions.

• The power of AI in contextual advertising

• Attention as a potential metric, and the measurement predicament

Mathew Broughton: Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.
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