• Mathew Broughton 2 years ago

Boots’ Ollie Shayer on Retailer Opportunities & Challenges in Retail Media

In the second exclusive VoxPop as part of the ExchangeWire RetailMediaHub, in association with PubMatic, Ollie Shayer, director omnichannel media and planning at Boots UK and ROI outlines key retailer opportunities and challenges in retail media.

During this session, Shayer details:

- Opportunities Boots are exploring in retail media;
- current challenges retailers face when running retail media solutions;
- how loyalty card schemes support retail media efforts;
- and how consumers are set to benefit from retail media.

Content Hub Pubmatic
Mathew Broughton: Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.
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