Connatix’s Bill Swanson on the Evolution of Contextual Targeting

Speaking ahead of ATS London 2023, Bill Swanson, SVP EMEA at Connatix, dives in to the evolution of contextual targeting.

In this voxpop, Swanson details:

  • How contextual targeting compares to alternatives in the post-cookie era
  • Challenges faced by contextual
  • How the industry can work together to fully leverage contextual targeting
  • What he is hoping from discussions at ATS London

Don't miss the chance to hear Bill speak at ATS London 2023 on June 13th and 14th at Central Hall, Westminster. Final tickets available now.

Mathew Broughton: Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.
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