• Mathew Broughton 1 year ago

Starcom’s Roxanna Larizadeh on Commerce Media Strategies

In the final exclusive voxpop in the ExchangeWire RetailMediaHub, in association with PubMatic, Roxanna Larizadeh, commerce lead, Starcom, discusses commerce media strategies, and how these differ according to retailer type and verticals.

In this session, Larizadeh details:

  • Retail media campaigns and differences in running activations between traditional and direct-to-consumer (DTC) retailers.
  • How commerce media campaigns differ across specific verticals, such as luxury and FMCG.
  • Personalisation options available for retail media campaigns.
Content Hub Pubmatic
Mathew Broughton: Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.
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