Triton Digital’s Ben Masse on Audio Measurement

In this exclusive vox pop, ExchangeWire’s Ciaran O’Kane chats with Triton Digital's Benjamin Masse about measurement in the programmatic audio space.

During this session, they discuss:

– the differences between measurement of streaming and of podcasts;
– the challenges posed by audio platforms and the industry's "download paradigm";
– how audio can respond to the newly anonymous web.

Grace Dillon: Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.
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