Programmatic advertising has brought a wealth of new innovation. It has completely re-invigorated the display market, enabled search marketers to easily extend skills and services into a new channel and created a RTB market that has grown from USD $0 to $2 billion in just the last three years.
The International Data Corporation (IDC) has been tracking this topic closely, and its Real-Time Bidding in the United States and Worldwide, 2011-2016, is well worth a read (you can find it on [...]
QUISMA, a GroupM company and a leading performance marketing specialist across Europe, launched in the UK earlier this year. It was a move designed to ensure GroupM kept pace with other competitors such as Publicis, who have Performics in the group acting as the performance marketing specialist.
At the time of the launch, confusion reigned around how an agency with proprietary technology would coexist in a larger agency entity. There was also a degree of uncertainty of [...]
AppNexus Partners With Interactive Media To Power "Premium Publisher Platform", As German Sales Houses Close Ranks
Interactive Media, one the top two sales houses in Germany, has entered into a partnership with AppNexus, to power its new new “Premium Publisher Platform”. ExchangeWire understands that the deal will focus primarily around the ad serving of all of Interactive Media’s class 2 inventory in Germany, including all performance campaigns and automated buying relationships with trading desks and third party buyers.
This is the first time one of the top five German sales [...]
The adoption of real-time advertising in the UK and Europe is becoming mainstream. Effective real-time bidding (RTB) campaigns have been running at scale for a number of years, however this buying method is now the first choice for online performance campaigns, and major advertisers are starting to issue RFPs specifically for programmatic media buying and analytics services, something that was unheard of 12 months ago.
The following report was researched and written by Infectious Media using aggregated [...]
KEYNOTE 1: Our first keynote speaker of the day was Neal Mohan, VP of Display Advertising Google, who gave us a presentation titled “Programmatic for the People”. - Programmatic buying moving from performance to also include brand. - You get what you measure. - Let’s get that brand spend away from TV!
PANEL 1: “How are data & technology affecting change in advertising?” This first panel was moderated by Erich Wasserman, Co-founder & [...]
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With InteractiveMedia being a 100% subsidiary of Deutsche Telekom, the leading sales house in Germany is part of DT group. InteractiveMedia exclusively represents the media assets and platforms of DT to the market. In addition, IM has a substantial 3rd party business as well, representing premium media brands like Kicker, Cosmopolitan and Bunte. IM is positioned as leading digital premium [...]
Thomas Brandhoff, MD, sociomantic, Discusses The Company's Technology Stack & International Expansion
Can you give us an overview on how sociomantic has built and grown its business to this point in the real-time ad market?
Like our customers, we’re a performance-driven company – ROI is the final word. In the last year and a half especially we’ve been pretty quiet when it comes to things like marketing. As a 100% self-financed company, it’s has been imperative for us to keep our focus where it matters most: [...]
Sixteen and a half million Germans play online games, according to the Federal Association of Interactive Entertainment Software (BIU), so it’s no surprise the industry’s biggest trade fair, gamescom, is in Cologne this year. (It started on Wednesday and is continuing through the weekend.) After double-digit growth rates in recent years, rates continue to escalate for free online games, which have now become established, financially strong and [...]
It’s the biggest data-driven advertising event in Europe. It’s the event that even has its own acronym. ATS London is now in its third year, and the line-up of speakers and content is the best yet. Often copied – A LOT! – but never equalled, ATS London brings together the best in the global online ad industry to discuss the latest trends and developments in the space. And this year is no exception.
It is clear that our industry [...]
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Chris LeMay Discusses The New Publicitas SSP Proposition And The Role VisualDNA Will Play In The Pan-European Publisher Strategy
Publicitas announced last month that it was looking to launch a premium exchange solution for pan-European publishers. Here Chris LeMay discusses VisualDNA‘s role in the new Publicitas project, and what the new SSP solution will mean for premium European publishers. What can you share about the Publicitas sell side platform?
Publicitas is bringing to market an industry leading, pan-European, sell side platform to the benefit of Europe’s premium publishers. It incorporates features that will afford publishers much greater control and [...]