L’Ecosystem: A Visual Overview Of The Evolving French Display Ecosystem

The TASC (The Ad Server Club) in France has produced a visual overview of the evolving ecosystem in the French market. You might notice some familiar names in there. But there are some homegrown companies dominating too. It shows how quickly the exchange ecosystem is evolving. There is now enough supply for ad traders like Matiro to grow a successful exchange trading business. Big growth in the automated space is expected this year. Over three hundred industry figures attended a recent TASC event in Paris on behavioural targeting, suggesting that ad trading is going mainstream 2011.

Ciaran O'Kane: Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.
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