Arun Kumar, Head of Digital Services APAC Mediabrands, on rolling out the Cadreon into the Australian and APAC markets and how Mediabrands core strategy focuses on data, search, social & audience display. He further discusses the need for different audience buying strategies in China, Japan and South East Asia and says while Japan and China are at the forefront of developing local DSP solutions – there is still a lack of price transparency in the marketplace.
Can you give an overview of Mediabrands Worldwide offering in Australia and across the APAC region?
Mediabrands has a strong product offering across Australia & the rest of Asia. In APAC, we have both UM & Initiative, our media brands along with Reprise, our Search & Social specialist agency, Orion, which helps clients barter their assets for media credits, and Ensemble, our branded entertainment unit.