The Boris Mouzykantskii Keynote, ATS London 2012

Boris Mouzykantskii, IPONWEB CEO, gave one of the best keynotes of the day at the recent ATS London. The presentation entitled, Unpacking The Black Box, lifts the veil on ad trading strategies of agency trading desks, DSPs and direct advertiser buyers. Mouzykantskii gives a proper deep dive here into the actual buying mechanics of RTB. This will be the first of many of the day's presentations to appear on the site over the coming weeks so keep an eye out for ATS London content on ExchangeWire.

Ciaran O'Kane: Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.
Related Post
  1. Deutsche Telekom’s Alliance with Equativ Strengthens Advertisers’ Ability to Maximise the Addressable Advertising TV Landscape
  2. Click and Collect: Social Commerce and Data
  3. VIOOH Launches Programmatic Sales for Digital Out-of-Home with Beijing Metro
Recent Posts
  1. Google Delays Cookie Deprecation for the Third Time; US Senate Shakes up the Social Media World

    This week on The Stack: Google Delays Cookie Deprecation for the Third Time; US Senate…

    3 days ago
  2. The MadTech Sketch – The Revolut Ad Model: Everything is NOT an Ad Net

    In ExchangeWire's latest MadTech Sketch, following the news that Revolut is planning to monetise its…

    3 days ago
  3. Google Delays Third Party Cookie Deprecation: Ad Industry Reaction

    Following the ongoing speculation over whether Google’s third-party cookie deprecation would go ahead as planned…

    4 days ago
  4. PATTISON Modernises its Out-of-Home Technology Stack with Broadsign

    Out-of-home (OOH) ad tech leader Broadsign today (April 25th, 2024) announced that PATTISON Outdoor Advertising,…

    4 days ago
  5. IPG Mediabrands Partnership with Adelaide Activates New Era in Media Quality Management

    IPG Mediabrands, the media holding company within Interpublic Group announced today (April 25th, 2024) a…

    4 days ago
  6. US Senate Passes TikTok Bill; X to Venture Into CTV; UK Ad Spend Increased 6.1% in 2023

    On today’s news digest: US Senate Passes TikTok Bill; X to Venture Into CTV; UK…

    4 days ago