Boris Mouzykantskii, IPONWEB CEO, gave one of the best keynotes of the day at the recent ATS London. The presentation entitled, Unpacking The Black Box, lifts the veil on ad trading strategies of agency trading desks, DSPs and direct advertiser buyers. Mouzykantskii gives a proper deep dive here into the actual buying mechanics of RTB. This will be the first of many of the day’s presentations to appear on the site over the coming weeks so keep an eye out for ATS London content on ExchangeWire.
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