Regital & Skyrise Intelligence Complete Merger & Will Be Known as Skyrise With Effect From Today
by Newson 21st Feb 2023 in
The merger combines programmatic expertise with innovative audience analytics giving advertisers measurable data insights. It creates a real-world alternative to buying, planning, and measuring media, ready for the privacy-first world.
The merger will introduce Skyrise as the lead brand and will be overseen by the co-founders Alex Petrie, Ian Vint, and Michelle Vint.
By combining Skyrise Intelligence’s market-leading real data sets and unique customer insights together with Regital’s programmatic marketing expertise, UK-based advertisers and agencies can create a unifying view of media campaigns.
Michelle Vint, co-founder of Skyrise, said: “We are delighted to have successfully completed this transaction against what is unquestionably an uncertain economic backdrop. This is not only a transformational moment for both of the previous businesses, but it is also a significant development within the UK advertising sector, creating a scaled-up business with an unrivalled view of real people.”
Paul Barnard, managing director of Skyrise, added: “Today, we have brought together two very successful businesses that are highly complementary to one another. Together they bring an incredible pool of talented professionals with a strong ethos of data-driven insight informing successful campaigns. Simplifying the businesses and coming together under one brand is a key enabler to drive our future growth. The ‘Skyrise’ effect offers advertisers and agencies a real-world alternative to buying, planning, and measuring media. Powered by unrivalled data and insight.”