ExchangeWire’s Industry Review will be published in January 2024, as we look at the top trends for an era-defining year. Industry Review is back. These are the eight key pillars that will define media, marketing, and commerce in 2024, globally. We’re [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (September 6th, 2023) released the first pan-European definitions for Retail Media in a new comprehensive 101 Guide to Retail Media.  This groundbreaking initiative created by IAB [...]

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its annual Back-to-School Survey targeted to over one thousand school shoppers across North America.  In an inflationary environment, consumers shopped less across all [...]

Each and every quarter, fans of numbers and nosy corporate examinations alike are treated to a wealth of data, as public companies open their accountancy doors and tell us how they performed over the previous three months. In this article, ExchangeWire [...]

In today's ExchangeWire news digest: Ant Financial sells a 10.3% stake to Vijay Shekhar Sharma; BintanGo ventures into live commerce; and Walmart utilises its bricks and mortar stores to highlight its retail media network. Paytm's Sharma becomes Ant's largest single stakeholder The [...]

Platform monetisation leader Kevel today (July 27th, 2023) announced the formation of an industry working group to establish an OpenRTB Protocol for Retail Media, a groundbreaking update to the OpenRTB framework. The protocol will set new standards for programmatic advertising [...]

InMobi Commerce, a leading advertising technology platform for e-commerce companies, today (July 27th, 2023) announced that Lord and Taylor’s retail media programme that it powers, yielded significant increases in sales, gross merchandise value, and click-through rate for a leading women’s [...]

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today July 20th, 2023, announced its appointment of Dan Rapaport as vice president of product for InMobi Commerce, a leading advertising technology platform for retailers [...]

In this specially contributed article from dunnhumby, Julie Jeancolas, global head of product, strategy & partnerships - retail media & personalisation, discusses the findings from their recent research on retail media, and how retailers can leverage powerful real-time insights to [...]

Touted as digital advertising’s “third wave”, retail media has emerged as one of the hottest topics in ad tech. Although the Covid-19 pandemic initially forced retailers to shift their focus onto the medium, retail media’s exponential growth can be attributed [...]