ExchangeWire on BBC Commercialising Podcasts, Big Tech vs the DMA, and Disney's DRAX

On this ExchangeWire team episode of the MadTech Podcast, Mariam Ahmad is joined by John Still and Lindsay Rowntree to discuss the latest in the worlds of media and marketing. 

They discuss the BBC’s plan to commercialise podcasts, the tech giants facing EU investigation under the Digital Markets Act, and Disney’s move to simplify streaming inventory access for advertisers. 

BBC plan to commercialise podcasts ‘could be catastrophic’ (The Media Leader)

The BBC is considering plans to include ads in selected BBC podcasts when they are hosted in the UK on commercial sites, including on Apple and Spotify.

Under the plan, the activity would be carried out by BBC Studios, which works to commercialise BBC-commissioned TV and audio content such as through broadcaster UKTV, sales of audiobooks and ads on BBC-commissioned podcasts outside the UK.

Apple, Google and Meta face first formal investigations under EU’s DMA (Tech Crunch)

Meta, Apple, and Alphabet, which owns Google, are being looked into for potential breaches of the EU’s Digital Markets Act (DMA) introduced in 2022.

If they are found to have broken the rules, the firms can face huge fines of up to 10% of their annual turnover.

Disney Simplifies Streaming Inventory Access for Advertisers (Disney Press)

Disney has created a direct path to advertiser demand with two of the most scaled media buying platforms in the marketplace – Google’s Display & Video 360 and The Trade Desk. Through the launch of DRAX Direct, Disney has delivered a heightened level of automation to marketers, by unifying access to streaming inventory across Hulu and Disney+ for advertisers of all sizes.

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