The MadTech Podcast Special: Connected TV – Realising The Opportunity

In addition to our regular weekly podcast, we've launched The MadTech Podcast Special, which is an opportunity to get into a particular subject area in more detail, over two or three shorter episodes.
Our first series focuses on CTV, and the (debated) opportunity for ad tech in this channel. In this episode, Rachel Smith, ExchangeWire COO, interviews Jonathan Lewis, Head of Digital and Partnership Innovation at Channel 4; Emma Newman, CRO with Pubmatic; and Simon Macson, Senior Product Manager, Europe, Samsung Ads to hear their views on how brands are approaching CTV, and whether the technology tools are up to the challenge.

PubMatic

PubMatic (Nasdaq: PUBM) is an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future.PubMatic’s sell-side platform empowers the world’s leading digital content creators across the...
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Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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