The MadTech Podcast Special: Havas’ Laura Kell on How AI is Changing the Face of Advertising 

In this special episode of the MadTech Podcast, ExchangeWire’s head of content, John Still, is joined by Laura Kell, chief data and product officer at Havas. They explore how AI technologies are changing the worlds of marketing and advertising.

Laura expands on: 

  • How AI is impacting the creative process within marketing and advertising 
  • How AI is reshaping consumer engagement strategies and audience targeting within creative industries 
  • How we can foster collaboration between AI technologies and human creatives