In this MadTech Podcast episode, John Still is joined by Lindsay Rowntree and Karen Eccles, CCO at The Telegraph. They delve into a publisher-focused conversation, exploring publishers’ decline in print revenue, how MFA’s are affecting the online publishing industry, and UK political ads moving away from microtargeting. 

Evening Standard print schedule to go from daily to weekly (Press Gazette) 

Directors at The Evening Standard have told staff that their print schedule will be going from daily to weekly. Chairman Paul Kanareck informed employees that the “substantial losses” the Evening Standard Limited has accrued in recent years require it to “reshape the business”.

A brand safety watchdog wants to galvanise ad tech vendors to save publishers from MFA classification (Digiday) 

Publishers affiliated with the trade organisation the Brand Safety Institute (BSI) are lobbying leading measurement firms to better help them understand how such platforms flag MFA content. If successful, their objective is launching a “publisher portal” to help media owners better understand how not to fall foul of vendors. 

UK political ads moving away from microtargeting (The Guardian) 

As the UK’s biggest political parties are spending millions on online advertising, the approach of seeking niche audiences has fallen out of favour. Reportedly, Meta no longer enables British political parties to target adverts even at precise parliamentary constituencies: Labour are showing ads to everyone, and the Conservatives are not showing any regionally targeted ads on Facebook.