In the second episode of The MadTech Podcast, ExchangeWire's CEO, Ciaran O'Kane, and COO, Rachel Smith, are joined by Paul Gubbins, Programmatic Lead at Unruly.
On this week's episode:
- Now that Brian O'Kelley is moving on, what does he do next?
- What can be done to save Johnston Press? And what can ad tech do to help journalism?
- Has OTT hit a saturation point, and does ad-funded content still have a future?
- The Unruly solution for buyers and sellers.
- The shift from IO to programmatic guaranteed, and what that means for the market.
- The future of independent ad tech, and the differentiation required to survive.