Unruly’s Paul Gubbins Discusses the BOK Departure, the Johnston Press Sale & OTT Trends

In the second episode of The MadTech Podcast, ExchangeWire's CEO, Ciaran O'Kane, and COO, Rachel Smith, are joined by Paul Gubbins, Programmatic Lead at Unruly.

On this week's episode:

- Now that Brian O'Kelley is moving on, what does he do next?
- What can be done to save Johnston Press? And what can ad tech do to help journalism?
- Has OTT hit a saturation point, and does ad-funded content still have a future?
- The Unruly solution for buyers and sellers.
- The shift from IO to programmatic guaranteed, and what that means for the market.
- The future of independent ad tech, and the differentiation required to survive.

Ciaran O'Kane: Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.
Related Post
  1. Pubstack Unveils Q1 2024 Programmatic Data Benchmark
  2. Content Ignite Launches AI Dynamic Floor Pricing for Publisher Ad-Revenue Optimisation
  3. Kristen Friesen Moves to New Role to Help Drive Brand Metrics’ Rapid US Expansion
Recent Posts
  1. Behave’s Lea Karam on EU vs Meta, X’s CTV Ambitions and TikTok Lite

    On this week's MadTech Podcast, host John Still is joined by ExchangeWire's Lindsay Rowntree and…

    4 days ago
  2. Swapfiets’ Amanda Gandolpho on Demystifying and Communicating Sustainability, Green Values, and Choosing Sustainable Partners

    On this MadTech Podcast special, Aimee Newell Tarín, editor at ExchangeWire is joined by Amanda…

    6 days ago
  3. MadTech Podcast 300th Episode: TikTok Ban and Google’s Cookie Deprecation Delay

    In this team MadTech Podcast, Anne-Marie Sheedy is joined by Rachel Smith, Ciarán O’Kane, and…

    2 weeks ago
  4. Green Is The New Black’s Stephanie Dickson on Measuring Environmental Impact, Embracing Sustainability, and Green Regulations

    In this podcast special, Aimee Newell Tarín, Editor at ExchangeWire, talks all things sustainability with…

    2 weeks ago
  5. Greenbids’ Jean-Baptiste Pettit and UM Worldwide’s Michael Hanbury-Williams on Overcoming Sustainability Challenges in the Ad Industry

    In this MadTech Podcast special, John Still is joined by Jean-Baptiste Pettit, CTO & co-founder…

    2 weeks ago
  6. Introducing The MadTech Daily Podcast from ExchangeWire AI

    Our new AI-powered, daily podcast launches today. Find out more and listen to the first…

    2 weeks ago