Verizon Media's Simon Halstead Discusses BritBox Launch & DTC Ad Strategies from Heist & ThirdLove

The MadTech Podcast

On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by Simon Halstead, head of open demand, Oath Ad Platforms, Verizon Media, to discuss the latest madtech news and trends.

On this week’s episode:
– The UK launch of BritBox and its attempts to be a viable contender to other video streaming platforms
– Challenger brand, ThirdLove, completing a successful fundraiser, backed by former Oath CEO, Tim Armstrong
– DTC brand, Heist, choosing OOH to scale and build their brand

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