Lindsay Rowntree

Lindsay Rowntree

Head of Content


Lindsay Rowntree is head of content at ExchangeWire, where her responsibilities include curating and developing content around emerging models and technology within programmatic, ad tech and martech, as well as growing the depth of content and reach of ExchangeWire’s global audience. Having joined ExchangeWire in January 2016, she previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.

Articles by Lindsay


  • Beyond Viewability: The Hygiene Factor the Ad Industry Just Can’t Shake

    Every marketing campaign needs to deliver impact. Regardless of whether it’s entirely OOH or mobile-only, a marketing campaign without measurable impact is of little value. But deciding what constitutes ‘impact’ is a topic of ongoing debate, particularly in the complex and nuanced digital world, as explains Alex Timbs, head of data and attribution, Oath, writing exclusively for ExchangeWire.

    Brands and agencies have long debated what metrics should be counted when it comes to assessing a campaign’s performance. After years of post-recession budget [...]

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  • 42% Win Business with AI Products: Perceptions of AI at dmexco 2017

    With artificial intelligence (AI) the talk of the town over the past few months, it was unsurprisingly expected that this would be no different at dmexco this year. Industry Index and Wise PR carried out some custom research on the ground in the Koelnmesse, exclusively for ExchangeWire, to understand the changing perceptions of AI in the advertising industry.

    Some interesting statistics were derived from the research, with one of the most interesting findings that, of the companies with AI [...]

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  • ‘Amazonification’ Is Here: Get Used to It

    The term ‘Amazonification’ is the latest buzzword doing the rounds in the press, as Amazon yet again makes headlines – this time for using catwalk trends to take on the high street. Writing exclusively for ExchangeWire, Ray Fowler, director, Transform, explains why Amazon is set to transform the advertising industry, as well as every other industry that crosses its path.

    The stream of market takeover stories has been constant, but none of them have been random or illogical. Rather, Amazon takes [...]

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  • How to Build Your Ad Tech Brand in Germany

    As international technology companies get ready to head to dmexco in Cologne, Andrea Buzzi, CEO and founder of German communications agency, Frau Wenk+++, underlines the key market specifics for global ad tech companies to consider when entering the German market.

    With a population of more than 80 million people, Germany is Europe’s largest market by some margin. It’s therefore not surprising that companies from abroad strive to enter and conquer this country. Tech companies in particular have an eye on [...]

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  • Striking the Balance Between Human & Machine in Marketing

    Today’s marketing leaders face huge challenges. Overwhelmed by data, marketers need to move faster than ever to keep up with the pace of change; and they need to show results that have real business impact, writes Guillaume Roques, EMEA CMO, Salesforce, exclusively for ExchangeWire. 

    The good news is that every aspect of this increasingly complex role will be extensively discussed at dmexco this year – it’s a great way for the digital marketing industry to collectively learn from each other and [...]

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  • How AI Is Learning to Create Computer-Generated Imagery

    Artificial intelligence continues to evolve as it finds new ways to learn and function, including tackling the subject of creativity. Next on the machine-learning list: computer-generated imagery. As Olga Egorsheva, CEO and co-founder, Lobster, explains, AI could have a greater role to play in freedom of creativity than you could imagine.

    AI’s relationship with creativity has always been a curious one. Can machine learning truly equal the human mind when it comes to expressing creativity? Perhaps some of the answers can [...]

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  • GDPR is Fast Approaching: Are You Ready?

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  • dmexco Survival Guide from an Industry Veteran

    Cannes is the most fun. CES has The Strip. IAB Leadership is ideal for catching up with friends. Perhaps Mobile World Congress is the largest… But none of these compare to dmexco’s nearly 60,000 in-industry attendees, its concentration of tech vendors, agencies, (some) brands, and all the rest. Here’s what you need to know about the best ad tech show of the year, writes dmexco veteran and president of Industry Index, Jonathon Shaevitz.

    dmexco’s strength is its distillation – focus [...]

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  • ID5 Launches to Clean Up Cookie Synchronisation

    Today (8 September), ID5 is launched, aiming to help improve cookie synchronisation across the digital advertising ecosystem. Cookies are the default means of identifying users online. Identifying users via a cookie isn’t as bad as people believe, but the key challenge here is that cookies are domain-specific. Ad tech platforms are, therefore, obliged to synchronise cookies with each other, a messy process that generates a lot of frustration. Through centralisation and optimisation, we can do better: reduce the cookie-sync footprint, provide transparency to publishers, contribute [...]

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  • Experts Predict the Key Themes of dmexco 2017

    The annual dmexco conference in Cologne is almost upon us again. The year so far has offered up a plethora of hot talking points within the advertising industry – but will they still be the talk of the town, or the halls of the Koelnmesse next week? ExchangeWire asks industry experts what they expect to be the key themes at dmexco 2017 and they certainly had plenty to say.

    What does Marc Pritchard have to say?

    “Whilst many are likely to predict key [...]

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