Lindsay Rowntree

Lindsay Rowntree

Head of Content


Lindsay Rowntree is head of content at ExchangeWire, where her responsibilities include curating and developing content around emerging models and technology within programmatic, ad tech and martech, as well as growing the depth of content and reach of ExchangeWire’s global audience. Having joined ExchangeWire in January 2016, she previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.

Articles by Lindsay


  • Why APAC Marketers Must Diversify Mobile Ad Formats to Reach & Engage Their Audiences

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  • Leveraging Location: How Mobile & Out-of-Home Combine for Context-Based Targeting

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  • How Will Programmatic Trading Evolve & What Attitudes Will Shape Its Future? Contribute to IAB's Industry Benchmark Survey

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  • Transparency Is a Major Demand for Audiences Too: Q&A with Fredrik Borestrom, President, IAA UK Chapter

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  • Controller or Processor: What's Really at Stake Under the GDPR? Q&A with Romain Job, CPO, Smart

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  • How Brands Are Benefitting from Esports – Q&A with Minute Media

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  • Playable Ads Need Emphasis on Creative & Technical Design: Q&A with Jeff Marshall, CrossInstall

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  • In-App Fraud Erodes Trust in Ads for Mobile Games: Q&A with Asaf Greiner, Protected Media

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  • Rewarded Video Is the Best-Performing Format in Gaming: Q&A with Simon Spaull, AppLovin

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  • Network Communication Capabilities Compromise Gamer Experience: Q&A with PacketZoom

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