Lindsay Rowntree
Head of Content
Articles by Lindsay
GDPR's Full Force & Its Impact on Global Data Privacy
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. GDPR hasn’t caused the Armageddon the industry expected, but is it still too early, or are many challenges brought about as a direct result of GDPR being swept under the carpet? Our experts share their views. GDPR will further unfold in 8 key ways “1) The DPAs will get tougher: Over the summer, many ad tech executives have been heard complaining about [...]
Experts Predict What Monetisation Will Mean for Publishers in 2019
ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Today, publisher monetisation takes centre stage. Will 2019 be about publisher diversification, improved technology to fuel better monetisation, or a shift of focus towards quality content? Uniformity, trust, simplicity “The WFA global media charter was a significant development of 2018; one that was music to the ears of reputable publishers. The first decade of the programmatic era brought wonders to marketing, albeit [...]
What Are Your Blind Spots with Fraud Detection?
Fraud detection has never been black and white. Writing exclusively for ExchangeWire, Dr Augustine Fou, cybersecurity and ad fraud researcher, lays bare the fraud blind spots you might be falling victim to, and why fraud detection technologies aren’t the answer.By now, most marketers have adopted ad fraud detection technologies; and for that matter, so have ad exchanges, publishers, and media agencies. But does that mean you are free from digital ad fraud and other issues like brand safety? Most believe [...]
TagsAd Fraud
Will We See a More Transparent Supply Chain in 2019? Experts Predict
The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Ever a hot topic in the advertising industry, our experts reveal how they believe transparency across the supply chain will change next year. Shortening the supply chain “It’s no secret that a shorter supply chain tends to be a more efficient one and, next year, I expect we’ll see an uplift in companies cutting back [...]
Expert Predictions: Will 2019 Be the Year of the Single ID?
The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. The topic of identity management has been brought to the fore in numerous guises in 2018: from omnichannel marketing, to GDPR, unique IDs, to navigating user identity and measurement through walled gardens. Experts share their views on what will constitute ‘identity’ in 2019, and whether there will be a surge in [...]
How TV Data Is Changing the Way We Advertise Across Screens & Mediums
There is no argument that TV is changing. A number of experts have shared their predictions with ExchangeWire, as to how TV advertising will shift in 2019. It’s not just advancements in technology that are required to meet the changes in the needs of the consumers, and the advertisers, but also the business practices and the ability to unlock the data that already exists, and to maximise creative innovation. In this exclusive piece for ExchangeWire, Ben Maughan, VP Strategy, TV Data, [...]
Will Digital OOH Enter the Mainstream in 2019? Experts Predict
The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Today, it’s the out-of-home (OOH) experts turn to share their views on whether digital OOH has the opportunity to become mainstream in 2019. Creative optimisation & technical interoperability to shape 2019 “There are two overarching trends that will inform how the DOOH channel evolves in 2019. Firstly, the approach to creative will move further away [...]
Experts Predict How TV Will Evolve for Advertisers in 2019
The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year will hold, across a range of topics. Following what could be termed as one of the most interesting years in the connected TV space since its inception, thought leaders from across the industry share how they think 2019 will push the opportunities even further for brands to effectively target consumers across TV. Brands afforded greater control “The revolution in consumer [...]
TagsPredictionsTV
Experts Explain Why 2019 Will Be a Crucial Year for Audio
ExchangeWire has asked hundreds of industry thought leaders what they believe 2019 will hold for the digital advertising industry. Today’s topic is audio. Will 2019 be ‘the year of audio’? Industry experts predict. Move over AI, it’s audio’s turn “Some say 2019 will be the year of AR, VR, ML, AI, or Blockchain. They are wrong! 2019 will be ‘the year of audio’. Why? Two specific areas: firstly, voice. Alexa utterance is not all we’ll need by the end of 2019; although [...]
TagsAudioPredictions
Driving Continued Innovation in Digital Display
In their latest piece with ExchangeWire, the IAB’s Display and Data Steering Group – in particular PubMatic, Zenith, and Rubicon Project – discuss the latest trends and why innovation is so important for both consumers and brands. ExchangeWire: What are the key trends driving innovation within digital display? IAB Display & Data Steering Group: Display advertising is a mature market, which has evolved to include sophisticated ad standards, many of which were developed by the IAB and its Steering Groups. As a [...]
Latest Posts
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GDPR's Full Force & Its Impact on Global Data Privacy -
Experts Predict What Monetisation Will Mean for Publishers in 2019 -
Teads & Adform Join Forces to Guarantee Premium Programmatic Outstream; AppNexus Offers Buyers Fee-Transparent Supply-Side Platform -
Fave Wants to Help SEA Merchants with Data & Partners -
What Are Your Blind Spots with Fraud Detection?