Lindsay Rowntree
Head of Content
Articles by Lindsay
The Different Elements to Inventory Quality: Q&A with PubMatic
Following the release of PubMatic’s report, ‘Understanding Inventory Quality: Thinking Beyond Bots’, ExchangeWire speaks with Eric Bozinny (pictured below), director, inventory quality, PubMatic, about the company’s efforts to improve quality within the programmatic landscape. Bozinny explains the different elements of inventory quality, and why it’s more than just fraud. ExchangeWire: What do we mean by ‘inventory quality’? Eric Bozinny: Historically, the concept of inventory quality has been closely associated with ad fraud. The rise of third-party fraud-detection companies reinforced that [...]
Can AI Really Solve Your Problems?
Digital advertising buyers and sellers have a dilemma: as they’re seeing more mention of AI in ad tech conversations, they increasingly wonder whether they should be doing something with AI to gain an advantage, but are unsure exactly what that ‘something’ could be. As a spin-out from University College London (UCL), MediaGamma has the insight into what is – and is not – a suitable problem for an AI solution. This, plus a consultative approach, has led it actually to [...]
TagsAdvertiserAI
Shortlists Revealed: Ad Tech Personality of the Year & Rising Star
ExchangeWire is delighted to announce who is in the running to be awarded the prestigious titles of ‘Ad Tech Personality of the Year’ and ‘Ad Tech Rising Star’. We’ve received hundreds of entries from around the world and and it is extremely encouraging to see so much enthusiasm from the industry in sharing who you believe is making the biggest contributions to ad tech. Ad Tech Rising Star New this year, Ad Tech Rising Star celebrates people from across the industry, with varying [...]
TagsDisplay
Pass It On: The Importance of Teaching AI Best Practice
The role of artificial intelligence (AI) and robotics in society is one of today’s hottest debates. But in the ad world, we’re already one step ahead. We recognise the value that AI has brought to our businesses. In this exclusive piece for ExchangeWire, Anna Forbes (pictured below), general manager UK, The Trade Desk, explains that, to maximise the value AI can bring to advertising, it’s up to the humans to get the very best out of it. One of the joys of [...]
Remember Why the GDPR Exists: Consumers Need Friendly GDPR Functions
You already accept that complying with the GDPR delivers a better consumer experience, right? Loads of articles have told you that. But what about the experience consumers have of exercising their GDPR rights? Writing exclusively for ExchangeWire, Fiona Salmon (pictured below), UK MD, 1plusX issues a reminder that businesses responsible for managing data need to make it easy for consumers to understand their GDPR rights and allow them to make informed choices over the use of their personal data. As [...]
Industry Comment: Search & Social to Be Driving Force Behind Global Ad Spend Growth
Zenith released its latest ad expenditure report on Monday, 24 September, finding, perhaps surprisingly to some, that paid search and social media will be the main drivers of global growth between 2017 and 2020, growing by USD$22bn (£16.8bn) and USD$28bn (£21.3bn), respectively. The ‘internet display’ sector, which includes social media and online video, is set to be the biggest overall driver of growth over the same period, contributing over USD$44bn (£33.5bn) to the global growth in ad spend [...]
The Tech Giants Are Coming: How Google Will Work with Out-of-Home
It will have come as little surprise to those in the Out-of-Home (OOH) industry when, last month, it was reported that Google was set to enter the outdoor market in Germany. Last week, in Asia, the tech giant put its intention into action, announcing a partnership with outdoor media owner Asiaray in Hong Kong. In this piece for ExchangeWire, Adrian Witter, head of digital, Kinetic, explains why he believes this is just the beginning for Google, but that [...]
Ad Tech Tax Cuts Vs Quality of Supply
Despite the ongoing attention to the so-called ‘ad tech tax’ in the digital advertising ecosystem, it remains a challenge for marketers who continue to spend media dollars in programmatic channels, writes Oleg Korenfeld (pictured below), global chief platforms officer, Wavemaker Global. In this piece for ExchangeWire, Korenfeld explains why, in a complex market with many players, it’s important to understand where these ‘taxes’ are being applied before advertisers can determine which are valid and delivering value, and which ‘charges’ they might [...]
Vote for Your 'Ad Tech Personality of the Year' & 'Ad Tech Rising Star'
ExchangeWire announces the return of ‘Ad Tech Personality of the Year 2018’ and launches its first ‘Ad Tech Rising Star’ award. Now in its fourth year, Ad Tech Personality of the Year recognises an individual who has made a significant impact on the ad tech industry. Previous winners are Joanna Burton, VP of European strategy at SpotX; Jay Stevens, former CRO of Adform; and Sarah Wood, co-founder of Unruly. They received the prestigious accolade after being nominated by industry peers for their notable contribution [...]
TagsAwards
In-App: The Driving Force for Mobile Advertising Growth
PubMatic’s latest Quarterly Mobile Index (QMI) focuses on in-app advertising and what’s been happening in this space during the second quarter of 2018. Trends include the key role apps have had in driving mobile ad spend, the increasing use of private marketplaces (PMPs) by advertisers, and in-app fuelling mobile video, writes Roger Williams (pictured below), VP, international marketing, PubMatic, in this piece for ExchangeWire. Covering April to July 2018, the report straddled the pre- and post-General Data Protection Regulation (GDPR) [...]
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