The global guide for the Ad Tech and Mar Tech industry

Lindsay Rowntree

Lindsay Rowntree

Head of Content


Lindsay Rowntree is head of content at ExchangeWire, where her responsibilities include curating and developing content around emerging models and technology within programmatic, ad tech and martech, as well as growing the depth of content and reach of ExchangeWire’s global audience. Having joined ExchangeWire in January 2016, she previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.

Articles by Lindsay


  • How Should Digital Ad Effectiveness Be Measured?

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  • Out-stream Is an Ad Exchange with a Spin on It: Q&A with Kai Henniges, Video Intelligence

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  • DMPs & CDPs Are Not Meant to Replace One Another: Q&A with Umberto Torrielli, SBDS

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  • The Next Gaming Giants: What We Can Learn from Recent Mobile Acquisitions

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  • UK Advertising Benefits from a Virtuous Circle: Q&A with Fredrik Borestrom, IAA UK Chapter

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  • A Fresh Take on Header Bidding Will Mark the Way Forward in 2019

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  • How DTC Brands Are Using Programmatic for Business Growth

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  • Saying ‘A.I Do’ to Artificial Intelligence in Advertising

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  • Cleaning Up the Supply Chain Will Remain a Focus: Q&A with Jody Shilliday, Adform

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  • Shaping the Future of Local TV Advertising in 2019

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