Lindsay Rowntree
Head of Content
Articles by Lindsay
ExchangeWire Confirms Content Partnership with Dentsu's CCI in Japan
ExchangeWire is delighted to announce a content partnership with CCI, one of the largest digital marketing companies in Japan. The partnership will see exclusive international content from ExchangeWire.com translated into local language, and readers will be able to access the translated content on ExchangeWire.jp. Topics covered in this content will include industry issues and challenges, as well as growing areas of innovation within digital marketing and advertising. Ciaran O’Kane, ExchangeWire’s CEO, had this to say about the partnership: ‘ExchangeWire has a [...]
Croud, AdColony, Scibids Shortlisted for Multiple Entries in The Wires Global 2020
The shortlist for The Wires Global 2020 awards has been announced by ExchangeWire, with AdColony leading the finalists with four nominations across three categories, following a further three nominations in The Wires APAC 2020. Now in its fourth year, The Wires Global awards programme recognises the very best use of ad tech and martech across all aspects of media sales and media buying, celebrating use of technology, expertise, and innovation within the industry. Following the success of the global awards, ExchangeWire [...]
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AdColony Lead The Shortlist at The Wires APAC 2020 Awards
The shortlist for The Wires APAC 2020 awards has been announced by ExchangeWire, with AdColony leading the finalists with three shortlisted entries. Having launched as a breakout programme in 2019, following the success of The Wires Global awards, which launched in 2017, The Wires APAC recognises the very best use of ad tech and martech across all aspects of media sales and media buying, celebrating use of technology, expertise, and innovation within the industry. The global pandemic, and unfortunate postponement of ATS [...]
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Facebook Moots iOS 14 Audience Network Shutdown; Mightyhive Merges with Brightblue
In today’s ExchangeWire news digest: Facebook moots iOS 14 Audience Network shutdown; Mightyhive merges with Brightblue; and WPP revenue falls by 15.1%. Facebook moots iOS 14 Audience Network shutdown Facebook has announced a series of measures in response to the upcoming iOS 14 update on Apple devices, revealing that the social media giant will no longer collect the identifier for advertisers (IDFA) across its app portfolio, citing a lack of certainty and stability around the changes. The California-based firm has also [...]
Mintegral Accused of Fraud; Oracle's TikTok Bid; Snowflake Files for IPO
In today’s ExchangeWire news digest: Mintegral accused of click attribution fraud; Sequoia Capital and General Atlantic influencing Oracle TikTok bid; and Snowflake files for IPO. Mintegral accused of click attribution fraud Beijing-based ad network Mintegral has been accused of committing ad attribution fraud, along with unlawfully monitoring user activity, by security firm Snyk. As originally reported in Forbes, the offending SDK was purportedly injected into over 1,200 apps with over 300 million installs across Apple’s App store. According to Synk, the SDK [...]
Video, Audio & Gaming Are Thriving: Q&A with Anthony Farley, GroupM
There are many different courses for agencies to navigate at the moment, and before the pandemic ripped out the goal posts and threw them into the ocean, some of biggest challenges and focuses were increased regulation, privacy requirements, and identity, as well as the evolution of the service layer. ExchangeWire speaks with Anthony Farley (pictured below), Agency Group Director, GroupM, about how the pandemic hasn’t removed those challenges, only altered them, and how agencies are working with their clients and [...]
International Women's Day: The Long & Winding Road to Gender Diversity
With International Women’s Day on 8 March, ExchangeWire asked leading women in the industry if they feel we are any closer to gender diversity, the positive initiatives taking place, and what work still needs to be done. Twenty five brilliant women share their views on their experiences as women in the industry, as well as the steps they believe need to be taken, to encourage more workplace and industry gender diversity; from workplace flexibility, training for women in leadership positions, [...]
Bringing Programmatic to Out-of-Home: Q&A with Oliver Deane, Global
Following the launch of DAX across out-of-home (OOH) and audio, ExchangeWire speaks to Oliver Deane (pictured below), director of commercial digital at Global, to discuss the implications of the move for both channels, including how programmatic should be accurately defined in the context of OOH. ExchangeWire: What does the launch of DAX into digital outdoor mean for buyers? Oliver Deane: Essentially, DAX broadens the inventory pool for those buying outdoor. I went to an OOH industry event at the back-end of last [...]
Are You Ready for the Trends That Will Shape the New Decade?
2019’s coming to a close, and with it ends a decade of innovation. In 2010, the iPhone outsold Blackberry for the first time, changing the way people accessed the internet and revolutionising the advertising industry. Since then we’ve seen Facebook become more than a social network, as it established its dominance on the advertising industry alongside Google. We’ve seen changes in the way personal data is used, with the GDPR and CCPA setting the rules for how advertisers engage with [...]
3 Ways Collaboration Will Shape The Future of Advertising
While the growing number of consumer touch points presents an opportunity to engage with viewers in ways we were never able to before, it also brings new levels of uncertainty to the advertising industry. How can we effectively engage viewers across various devices? Is there a consistent way to measure success, and what exactly does success look like? How can we justify our ever-growing media spend? Writing exclusively for ExchangeWire, Danny Clayman, VP, Northern Europe, Xandr (pictured below) answers these [...]
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