Lindsay Rowntree
Head of Content
Articles by Lindsay
Video, Audio & Gaming Are Thriving: Q&A with Anthony Farley, GroupM
There are many different courses for agencies to navigate at the moment, and before the pandemic ripped out the goal posts and threw them into the ocean, some of biggest challenges and focuses were increased regulation, privacy requirements, and identity, as well as the evolution of the service layer. ExchangeWire speaks with Anthony Farley (pictured below), Agency Group Director, GroupM, about how the pandemic hasn’t removed those challenges, only altered them, and how agencies are working with their clients and [...]
International Women's Day: The Long & Winding Road to Gender Diversity
With International Women’s Day on 8 March, ExchangeWire asked leading women in the industry if they feel we are any closer to gender diversity, the positive initiatives taking place, and what work still needs to be done. Twenty five brilliant women share their views on their experiences as women in the industry, as well as the steps they believe need to be taken, to encourage more workplace and industry gender diversity; from workplace flexibility, training for women in leadership positions, [...]
Bringing Programmatic to Out-of-Home: Q&A with Oliver Deane, Global
Following the launch of DAX across out-of-home (OOH) and audio, ExchangeWire speaks to Oliver Deane (pictured below), director of commercial digital at Global, to discuss the implications of the move for both channels, including how programmatic should be accurately defined in the context of OOH. ExchangeWire: What does the launch of DAX into digital outdoor mean for buyers? Oliver Deane: Essentially, DAX broadens the inventory pool for those buying outdoor. I went to an OOH industry event at the back-end of last [...]
Are You Ready for the Trends That Will Shape the New Decade?
2019’s coming to a close, and with it ends a decade of innovation. In 2010, the iPhone outsold Blackberry for the first time, changing the way people accessed the internet and revolutionising the advertising industry. Since then we’ve seen Facebook become more than a social network, as it established its dominance on the advertising industry alongside Google. We’ve seen changes in the way personal data is used, with the GDPR and CCPA setting the rules for how advertisers engage with [...]
3 Ways Collaboration Will Shape The Future of Advertising
While the growing number of consumer touch points presents an opportunity to engage with viewers in ways we were never able to before, it also brings new levels of uncertainty to the advertising industry. How can we effectively engage viewers across various devices? Is there a consistent way to measure success, and what exactly does success look like? How can we justify our ever-growing media spend? Writing exclusively for ExchangeWire, Danny Clayman, VP, Northern Europe, Xandr (pictured below) answers these [...]
Fostering Diversity in an Inherently Undiverse Industry
The 10th year of ATS London will take place on 9th September and, as is the case every year, it’s been an exciting, yet challenging time crafting our agenda and finding experts to join us on stage. The biggest challenge: diversity. Holding a mirror up to the industry Ad tech is far from diverse. Google’s tech positions are 74.3% male, and 74.1% of leadership positions are also held by men. Similarly, at Facebook, 77% of tech roles are held by men, with [...]
The Promise of Programmatic: Q&A with Steve Wing, Rubicon Project
In this Q&A, Steve Wing (pictured below), managing director, UK, Ireland and Nordics at Rubicon Project, industry veteran, and runner up for Ad Tech Personality of the Year 2018, speaks with ExchangeWire about his role, his hopes for the industry, and whether programmatic is fulfilling its potential. ExchangeWire: Has the ‘promise of programmatic’ played out the way you expected? Steve Wing: I guess that promise will be different for different stakeholders, but broadly speaking, programmatic advertising used to be associated with low [...]
TagsProgrammatic
Automation, its Impact on People & our Collective Responsibility
Automation in advertising has scaled so quickly over the past decade, that in many cases, it has caused a disconnnect between the automation specialists and their leaders. In this exclusive piece for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead, IAB Australia explains why this can cause significant strain, and how the launch of their new Mentorship Program aims to address this. Advertising businesses of all types have been experiencing rampant change over the past decade or so, much of it operationally [...]
Cadreon/UM Malaysia Lead the Nominations at The Wires APAC Awards
The shortlist for The Wires APAC inaugural awards has been announced and Cadreon/UM Malaysia led the finalists, with four nominations across the categories. Celebrating businesses and their use of technology, expertise and innovation within ad tech and martech, The Wires is now in its third year globally, launching for the first time in APAC, to recognise the best the region has to offer. Cadreon/UM Malaysia are up for Best Digital Campaign, Best Mobile Campaign and Best Video Campaign for their work with [...]
ExchangeWire Hires New Editor
Today (17 April) ExchangeWire have announced the appointment of Mathew Broughton (pictured) as editor. Broughton joins the growing ExchangeWire team to take on responsibility for ExchangeWire’s global editorial offering. Broughton joins ExchangeWire from a content management role in telecoms and tourism, to apply his technical and editorial experience to analysing the burgeoning advertising and marketing technology industries. In his position as editor, Broughton will focus on curating and developing content for ExchangeWire globally, placing a lens on the evolving industry and [...]
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