Head of Content
Articles by Lindsay
In September, ad-optimisation company, Yieldbird, announced a new partnership with Brainly, an education technology publisher, which offers a unique platform for sharing knowledge amongst students, across 35 languages. ExchangeWire speaks exclusively with Przemysław Oborski, business development manager, Brainly, and Bartłomiej Chmiel, managing director, Yieldbird (both pictured below), about the nuances of publisher yield optimisation in the edtech sector.ExchangeWire: Can you explain what Brainly does and how the site works?
Przemysław Oborski, Brainly: Brainly is the world’s largest student-powered, peer-to-peer learning community. Our mission [...]
Dynamic creative optimisation (DCO) is set to take on a whole new persona. Granted, DCO is nothing new but, as Francis Turner (pictured below), general manager, US and chief revenue officer, ADYOULIKE, explains in this exclusive piece for ExchangeWire, the advent of release 1.2 of the OpenRTB Native Ads API Specification means that dynamic creative will bring native advertising into a new era.
When Facebook throws its hat in the ring, you know the fight is about to get [...]
What is a creative management platform and how could its increased implementation in marketer creative strategies force an evolution of the traditional ad server? ExchangeWire speaks exclusively with Victor Wong, CEO, Thunder, who explains that, ultimately, we have to remember it’s about delivering the best possible experience to the consumers interacting with your brands. ExchangeWire: What is a creative management platform (CMP) and how is it being used to personalise campaigns? Victor Wong: Creative management platforms enable brands to produce, personalise, and [...]
Recent reports have suggested Japan has the highest rate of ad fraud globally, with a whopping 81% of all impressions being tracked as fraudulent. ExchangeWire asks whether this is really the case.
The report, published by Pixalate, revealed that the level of ad fraud in Japan was 2.25x higher than the next-highest offending market, Brazil, which saw ad fraud levels at 36%, with the US close behind, at 35%.
On the face of [...]
Hotels.com™ creates memorable experiences that reinforce its brand and market position using Adobe Advertising Cloud. Here, ExchangeWire discovers how this relationship helped drive the success of ‘Captain Obvious’.‘Captain Obvious’ engages customers
Hotels.com operates one of the most well-known and successful booking sites on the web, connecting guests with accommodations of all types. Once on the site, travelers can select from top hotel chains, all-inclusive resorts, boutique hotels, and bed and breakfasts – all at some of the lowest prices [...]
Now in its ninth year, the annual Chinese online shopping festival Singles’ Day (11 November) is no longer just about Alibaba, but has morphed into a nation-wide shopping craze with e-commerce players other than Alibaba taking up a substantial share of the pie as well. In the latest instalment of iClick Interactive’s China Expert series, Richard Johnson, commercial director, Europe, iClick Interactive, explains how Singles’ Day has grown into its current manifestation, and how marketers can make the [...]
Yesterday (14 November) PubMatic released its third Quarterly Mobile Index (QMI) report of 2017, providing insight into the mobile advertising industry for both publishers and advertisers during the most recent quarter. Key highlights include the continued proliferation of header bidding globally, and the increased advertiser leverage of mobile private marketplaces.
The report identified five key trends, through analysis of the flow of digital impressions through PubMatic’s platform, SEVEN. Mobile header bidding continued to grow steadily, with the report also identifying [...]
With the brand safety scandal raging on since March of this year, one term that keeps cropping up as a potential solution is ‘whitelisting’. ExchangeWire delves into whether whitelisting really is the white knight the industry needs to fend off the bad guys. First published in issue 02 of ExchangeWire’s The Wire print publication.What is whitelisting?
As you’d expect, it’s the opposite of blacklisting. Rather than building a list of disapproved URLs, your campaign targeting is based on a list [...]
In the run up to an upcoming training programme run by The Programmatic Advisory, in conjunction with ExchangeWire, The Programmatic Advisory’s founder and CEO, Wayne Blodwell, highlights the importance of training to keep up to date with the emerging trends in the programmatic ecosystem, so that programmatic becomes more than just alphabet soup.
Demand-side platforms, data-management platforms, dynamic creative optimisation, first-party data, second-party data, third-party data, header bidding, first-price auctions, second-price auctions, modified auctions, publisher ad servers, attribution, algorithmic buying, log-level [...]
It’s official. The world is mobile. So, are we getting to a stage where mobile isn’t classed as a separate conversation from digital advertising in general? Mobile programmatic is still in maturity phase; but it’s developing at speed and topics around transparency, GDPR, ad blocking, and viewability apply as much to the mobile space as they do to desktop environments. ExchangeWire speaks with Janette Higginson (pictured below), head of ad strategy and platform, Postr about how programmatic mobile is maturing [...]