Lindsay Rowntree

Lindsay Rowntree

Head of Content


Lindsay Rowntree is head of content at ExchangeWire, where her responsibilities include curating and developing content around emerging models and technology within programmatic, ad tech and martech, as well as growing the depth of content and reach of ExchangeWire’s global audience. Having joined ExchangeWire in January 2016, she previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.

Articles by Lindsay


  • Sort the Real from the Buzz: Are Blockchain & Virtual Reality Better in Theory than Practice?

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  • The New Technologies Deutsche Bank Believes Will Change Its Marketing

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  • Many Indie Game Developers Lack Resources to Monetise Apps: Q&A with Rafael Vivas, Lion Studios

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  • Retargeting & the 'Day 0 Dilemma': Q&A with Alexei Chemenda, Adikteev

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  • Blocking All Over the World: How Marketers Can Take On the Global Rise of the Ad Blocker

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  • Brands Must Look Beyond Summer Romances & Prioritise Meaningful Customer Relationships

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  • Grabbing Gamers & Gaining Visibility with Rewarded Video

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  • Holding Companies Likely to Diversify to Protect Market Position: Q&A with James Kesner, Results International

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  • Take Your Game to the Next Level: App Retargeting for Retention in Gaming

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  • The Fundamentals of App Store Optimisation & the Black Hat Tactics to Avoid

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