Lindsay Rowntree

Lindsay Rowntree

Head of Content


Lindsay Rowntree is head of content at ExchangeWire, where her responsibilities include curating and developing content around emerging models and technology within programmatic, ad tech and martech, as well as growing the depth of content and reach of ExchangeWire’s global audience. Having joined ExchangeWire in January 2016, she previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.

Articles by Lindsay


  • Trusting Google to Go on Safari

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  • A DSP’s Open Letter About Social Buys

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  • The New Frontier for Programmatic: Digital E-Commerce

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  • Account-Based Marketing: Don't Believe the Hype

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  • Important to Realise Addressable TV Is in Its Infancy: Q&A with Kevin O’Reilly, CTO, TVSquared

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  • Tracking Is Dead. Long Live Advertising!

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  • Personalisation & Loyalty: The High Street Fights Back

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  • Are the Roles of CIO & CMO Converging Within Brands?

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  • Programmatic Parallels Between CEE & DACH Markets: Q&A with Maciej Wyszynski, Sociomantic Labs

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  • Back to the Future: Why Ad Tech Must Learn from the Creative Past

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