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  • Predictions 2020: The Service Layer

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  • The Programmatic Advisory Acquires Forge Group; Infectious Media Launches In-Housing Consultancy

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  • In-Housing & Consultancies: Q&A with Alessandra Di Lorenzo, Forward

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  • Predictions: Who Will Win the Battle for the Service Layer in 2019?

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  • USD$225m for MediaMath; Customer Analytics Boost Growth & Revenue

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  • What Programmatic In-Housing Means for the Future of the Service Layer: Q&A with Adform

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  • The Anatomy of the Modern Digital Advertiser: Outcomes-Based vs Enterprise

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  • The Consultancy is Additive to the Marketer/Agency Relationship: Q&A with Wayne Blodwell, The Programmatic Advisory

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  • Consultancies Have Huge Opportunity in Programmatic, But Only If They Buy These Ad Tech Companies

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