the7stars Group continue to expand its suite of services with the launch of 13minutes, a business acceleration consultancy. Designed to transform marketing capability by closing the gap between Martech and media investment, specifically to shape business growth for a range of brands.

The leadership team consists of the7stars’ commerce director Ben Walton, Pete Robins, and new hires Leena Vara-Patel and Emily Braund, both of whom join from Adstem, a data engineering and Ad tech solutions company created by Vara-Patel.

Robins previously co-founded Agenda21 before working with the7stars in a consultancy capacity since 2019.

Vara-Patel and Braund have also worked with the agency during their time at Adstem, working on various data infrastructure Ad tech projects. Prior to founding Adstem, Vara-Patel has garnered over 20 years’ experience in media and Ad tech, having held positions at UM, Agenda21, 24/7 Real Media, Carat, and AOL.

The leadership team is tasked with inspiring brands to deliver deeper and more connected communications through the use of advanced data and Martech.

Leena Vara-Patel, MD of 13minutes at the7stars, commented: “13minutes is such an incredible opportunity to not only take ambitious brands on a data and tech journey, but also to do more of what I love for a company whose tech neutrality can really benefit brands in being at the most advanced part of the market.”

Helen Rose, managing partner at the7stars said: “Following a year of expanded digital behaviour and rapid technological advancement, there is a real urgency to unify and make good on the promise of joined up communications that frees great ideas and connects consumers. 13Minutes pulls together a new breed of thinkers that can objectively identify the levers for future growth, be it tech, audience, commerce, or data solutions. This is about building a modern communication business that delivers digital transformation and growth holistically for our clients.”

The new consultancy follows on the heels of Supernova, the7stars’ creative production arm which launched last year with the remit to help clients streamline creative and media strategies and drive campaign effectiveness.