Articles by Lindsay
With the frenzy of dmexco now slowly beginning to dissipate, it’s a good time to reflect on what the ad tech playground means to the industry and whether the industry conversations lived up to expectations. ExchangeWire invites some seasoned dmexco delegates to share their opinions.A conference that evolves with the industry
“This year, dmexco was bigger, louder, more sophisticated than ever before. Alongside the evolving concepts that are enthusiastically discussed throughout the event, the data suppliers too are changing and [...]
Header bidding has been transforming the digital advertising industry as it replaces the legacy waterfall system, which has been dominating media trading since the dawn of programmatic. By allowing the publisher to connect inventory to multiple ad exchanges at the same time in a unified auction, header-bidding technology offers myriad opportunities for both the buy and sell sides.
In its early days, header bidding promised publishers fair and transparent competition for their inventory, resulting in increased revenue in the [...]
Will programmatic buying and selling replace the need for sales teams? No, of course it won’t. However, it will require a new set of skills to be honed, writes Paul Gubbins (pictured below), independent ad tech consultant, exclusively for ExchangeWire.
Having been involved in helping companies to train and transition their direct sales forces from an IO- to a programmatic-view of the world, I wanted to share some thoughts on what I believe the sales teams of today and [...]
This year the iPhone turns 10 years old, and what a decade it has been. From how consumers use their devices, to how advertisers reach them, the world has turned upside down and there’s no turning back. There have been peaks and troughs, successes and challenges, and the next decade looks like it will be nothing if not complex. The mobile advertising industry is booming, but does the future look bright for the iPhone?
It feels like ‘The Year [...]
With transparency, arguably, being one of the hottest topics in the advertising field in 2017, PubMatic is standing firm on transparency needing to go deeper than clarity around fees and the source of inventory. As highlighted with the company’s ‘Let’s Be Clear’ campaign, it lies in the value exchange and the perception of value in the programmatic ecosystem. ExchangeWire speaks with PubMatic’s co-founder and CEO, Rajeev Goel, about PubMatic’s journey through ad tech and the position it holds in an [...]
While the EU’s General Data Protection Regulation (GDPR) and its ‘baby sister’, the ePrivacy Regulation, may be full of ambiguous, legal jargon, one thing is clear: if you collect data from EU citizens, then your world is going to look a whole lot different come 25 May, 2018. Even though most of the articles contained in both regulations are troubling for the online advertising industry, there’s one section of the GDPR that’s especially worrying – the one about user [...]
The advent of header bidding has unlocked huge amounts of inventory in the desktop space, revolutionising the playing field for buyers and sellers alike. It is an area with a great deal of energy surrounding it; but the market should not lose sight of the number of exciting new formats and media channels that are entering the programmatic space and are starting to make an impact outside of the header bidding discussion. Print ads, posters, radio, and even traditional television [...]
ExchangeWire announces the launch of ‘Ad Tech Personality of the Year 2017’.
Now in its third year, the award recognises an individual who has made a significant impact on the ad tech industry.
Previous winners are Jay Stevens, currently CRO of Adform, and Sarah Wood, co-founder and CEO of Unruly. Both received the prestigious accolade after being nominated by industry peers for their notable contribution to the ad tech industry.
Jay Stevens, on winning Ad Tech Personality of the Year 2015: “Receiving ExchangeWire’s [...]
Have you heard of the term ‘unstructured data’? If you’re currently in the throes of preparing your company for the looming General Data Protection Regulation (GDPR), then it’s probably a term you should become familiar with, as it applies to more than you may think. Des McHugh, information governance consultant, ZL Technologies (Ireland), outlines for ExchangeWire exactly what it is and how it must be handled to ensure GDPR-compliance.ExchangeWire: What is ‘unstructured data’?
Des McHugh: In formal terms, unstructured data refers to [...]
Data is becoming a plentiful resource as we enter the era of hyper-connectivity; and with 45 billion connected devices due to be in use by 2023, volumes are only set to grow. While this gives marketers and enterprises a wealth of information, mining the meaningful insight needed to understand consumer journeys can be challenging. ExchangeWire speaks with Ken Parnham, general manager Europe, Near, about ‘ambient intelligence’ and its ability to solve this issue by providing a granular, unified [...]