Lindsay Rowntree

Lindsay Rowntree

Head of Content


Lindsay Rowntree is head of content at ExchangeWire, where her responsibilities include curating and developing content around emerging models and technology within programmatic, ad tech and martech, as well as growing the depth of content and reach of ExchangeWire’s global audience. Having joined ExchangeWire in January 2016, she previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.

Articles by Lindsay


  • The SSP Is Dead; Long Live the SSP

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  • A Powerful Ad Buying Tool: Maximising Programmatic Direct Performance

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  • 3 Ways to Ensure Positive ROI for Your Media Spend

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  • You Could Be Wasting Half of Your Marketing Spend

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  • GDPR Roundtable: The Opportunity for Change

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  • Is It Worth Brands Pursuing 100% Viewability?

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  • The War on Ad Fraud: Every Day Is Safer than the Day Before

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  • The Nuances of Education-Tech Publisher Monetisation: Q&A with Brainly & Yieldbird

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  • Why Dynamic Creative Optimisation Matters for 2018

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  • The Ad Server Started with Pixels & is Figuring Out People: Q&A with Victor Wong, CEO, Thunder

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