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  • Ditching the Waterfall to Open Up New Monetisation Options

    Writing exclusively for ExchangeWire, Alexander Qvitzau Lund, director of ad operations & ad technologies at Upday, and judging panel member for The Wires Global 2021, provides an insight into how the publisher adapted their monetisation strategy to the age of [...]

  • Shein to File Historic IPO; Londoners Willing to Share Data to Speed-Up Post-COVID Freedom

    In today’s ExchangeWire news digest: Chinese fast-fashion company Shein are reportedly eyeing a record-breaking USD $47bn IPO; Londoners prove generally willing to share their data in order to regain pre-pandemic freedoms; and Babylon will go public via a USD $4.2bn [...]

  • The Science of Marketing: Adapting Skills for the Data-Driven Age

    Writing exclusively for ExchangeWire, Tug CTO Eoin O’Neill (pictured below) outlines how the value of digital expertise has risen amid COVID-19, and explains why brands should broaden their perception of a promising marketer if they hope to thrive post-pandemic. Digital skills have [...]

  • Digital is now an Ecosystem in its Own Right: Q&A with Garrett O'Reilly, Hearts & Science

    In the wake of his agency’s creation of a brand new head of digital role, Hearts & Science MD Garrett O’Reilly (pictured below) discusses digital transformation, its impact on the ad tech industry over the past year, and what the [...]

  • The Evolving Client and Agency Relationship

    In this article written exclusively for ExchangeWire, Neil Jones (pictured below), senior digital marketing manager at Sky Betting & Gaming and author of the Media Strategist blog, explains how the agency model has changed over the past year, and outlines [...]

  • News Corp Acquire Investor's Business Daily; TripleLift Sell Majority Stake to Vista

    In today’s ExchangeWire news digest: News Corp purchase Investor’s Business Daily for USD $275m; TripleLift sell a majority stake to Vista Equity Partners; and the LA Times take out a USD $10m loan after losing over USD $50m in revenue [...]

  • HuffPost Sees National News Operations Closed; WPP Expect Growth After 2020 Loss

    In today’s ExchangeWire news digest: BuzzFeed announce they will close HuffPost’s national news operations; WPP remain confident that 2021 will be a year of growth after a bruising 2020; and AMC Networks report 157% y-o-y growth in paying subscribers, putting [...]

  • 2021 Predictions: OOH

    With consumers around the world confined to their homes, and few venturing outdoors, 2020 looked disastrous for out-of-home (OOH) advertising. Yet, despite the pessimistic outlook, OOH proved resilient, and adapted to the landscape with agility and flexibility. Now, many OOH [...]

  • Apple Reports Highest Quarterly Profits; Ecosia Becomes a Default Search Engine on Brave

    In today’s ExchangeWire news digest: Apple announces that Q4 2020 was its most profitable quarter ever; Chrome challenger Ecosia partners with privacy-centric browser Brave to become a default search engine; and Publicis Groupe publish their global financial results for 2020.   Q4 [...]

  • Ad Tech Responds to IPA Bellwether Q4 2020 Report

    Whilst 2020 was a tough year (to say the least) for many, COVID-19 has shown that the ad tech industry is capable of adapting to crisis. Having mapped the fallout of the pandemic and the impact dramatic infrastructural changes that [...]