On this week's episode:
- A study conducted by IAB Europe suggests that 93.8% of marketers use blacklisting techniques in attempts to promote brand safety. Concurrently, a report published by the Merrick School of Business at the University of Baltimore in conjunction with CHEQ has determined that UK newspaper publishers are missing out on £167m in revenue due to over-zealous keyword blacklisting on "safe" content.
- Dating app Grindr has been used in a cross-device ad fraud scheme which tricked marketers into believing they were bidding on Roku CTV inventory.
- Facebook has released its financial results for the fourth quarter and full year of 2019. Full-year revenue was up 27% year-on-year to USD$55bn (£42bn) and, despite numerous public scandals regarding the firm's use of data, the number of monthly active users increased by 8% to reach 2.5 billion across Facebook, Instagram, and/or Whatsapp.
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