With Novatiq’s ID platform, we now have total control of our one-to-one customer communications
through programmatic. This means we no longer see wastage through third-party data buys to reach
our own customers. We are delighted with the result, and excited to be able to offer our experience to
Company description Novatiq is the world’s first telco-verified digital identity platform, delivering the next generation in advertising relevancy for the digital advertising industry, engineered private. Its patented Fusion platform provides consented first-party audience validation, creation, and activation in all digital advertising environments. This new approach to consented IDs puts privacy first, improves user experience, drives better campaign performance, and enables a new generation of personalised digital services.