×

Reports

  • ExchangeWire Industry Review: Reframing the Future

    Industry Reviews

    What happens when the biggest platforms in the marketing industry implement the strictest privacy controls ever seen? Chaos and carnage? End of days? No, it’s none of these. Instead of tilting furiously at the windmill, think about this transition to [...]

  • The NeOO Difference - Technology That Drives Revenue

    In 2020 Nexta.io, the sales activation platform for publishers and classifieds, launched the Nexta Omnichannel Optimisation engine (or NeOO). NeOO is an AI-driven engine that was specifically developed to help advertisers make full use of the spectrum of digital marketing solutions [...]

    In 2020 Nexta.io, the sales activation platform for publishers and classifieds, launched [...]

    Read article

  • The Present and the Future of Audience Addressability

    One year after Google’s bombshell cookie announcement in January 2020, and the pursuit of solutions that target consumers in an effective, privacy-conscious (and compliant) manner is well underway. With rival browsers Safari and Firefox having blocked third-party cookies ahead of Chrome, [...]

    One year after Google’s bombshell cookie announcement in January 2020, and the [...]

    Read article

  • Out-Evolving Ad Fraud: How Ad Tech Can Tackle Current and Emerging Threats

    Over the last couple of decades, digital marketing has become the lifeblood of virtually every marketing organisation in the world. But the speed of innovation and development of new marketing techniques has left openings for fraudsters to swoop in to [...]

    Over the last couple of decades, digital marketing has become the lifeblood [...]

    Read article

  • The Anonymous Web: Why We’re all Wrong About the Future of Advertising

    Advertisers have been sold the dream that the future of the internet lies in authentication. But that simply isn’t true. Or, to be more accurate, it’s only about 5% true. To succeed in a post-cookie world, advertisers must look to a [...]

    Advertisers have been sold the dream that the future of the internet [...]

    Read article

  • Are You Leveraging the Right ID?

    According to survey data, ad buyers for brands and agencies are more concerned about the effects of the end of third-party cookies than publishers are. When asked if they were worried about their ability to target ads, 76% of advertisers [...]

    According to survey data, ad buyers for brands and agencies are more [...]

    Read article

  • Transparency in a Complex Ecosystem

    Most of us today have experienced that unexpected, high priced mobile phone or cable bill. That one where when you really dig into you find the hidden fees, hardware tax, or extra service you don’t remember signing up for. It [...]

    Most of us today have experienced that unexpected, high priced mobile phone [...]

    Read article

  • A Rising Tide of Collaboration Lifts the Programmatic Industry

    Collaboration has long been a favourite subject of mine and one I believe doesn’t get talked about nearly enough. As we move towards the end of another and particularly strange year, it’s worth pausing for reflection. The programmatic landscape is [...]

    Collaboration has long been a favourite subject of mine and one I [...]

    Read article

  • Data-Driven Marketing Measurement Strategy Lights the Path to Certainty

    Marketers hold perhaps the most unique position within a company: unlike other divisions, marketing has a vantage point over the ambitions of its business and the sensitivities and needs of its customers. They act as the bridge between business and [...]

    Marketers hold perhaps the most unique position within a company: unlike other [...]

    Read article

  • The Future is Mobile - So, How Can Brands Harness It?

    Whilst COVID-19 has wreaked havoc on much of the ad industry, certain channels have been able to ride the storm, experiencing a newfound boost or seeing pre-existing upticks accelerating. Mobile falls into the latter category: whilst global stay-at-home measures have [...]

    Whilst COVID-19 has wreaked havoc on much of the ad industry, certain [...]

    Read article

Older Entries
Newer Entries