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Reports

  • The Present and the Future of Audience Addressability

    in Deep Dive

    One year after Google’s bombshell cookie announcement in January 2020, and the pursuit of solutions that target consumers in an effective, privacy-conscious (and compliant) manner is well underway. With rival browsers Safari and Firefox having blocked third-party cookies ahead of Chrome, [...]

    One year after Google’s bombshell cookie announcement in January 2020, and the [...]

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  • Out-Evolving Ad Fraud: How Ad Tech Can Tackle Current and Emerging Threats

    in Deep Dive

    Over the last couple of decades, digital marketing has become the lifeblood of virtually every marketing organisation in the world. But the speed of innovation and development of new marketing techniques has left openings for fraudsters to swoop in to [...]

    Over the last couple of decades, digital marketing has become the lifeblood [...]

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  • The Anonymous Web: Why We’re all Wrong About the Future of Advertising

    in Deep Dive

    Advertisers have been sold the dream that the future of the internet lies in authentication. But that simply isn’t true. Or, to be more accurate, it’s only about 5% true. To succeed in a post-cookie world, advertisers must look to a [...]

    Advertisers have been sold the dream that the future of the internet [...]

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  • Are You Leveraging the Right ID?

    in Deep Dive

    According to survey data, ad buyers for brands and agencies are more concerned about the effects of the end of third-party cookies than publishers are. When asked if they were worried about their ability to target ads, 76% of advertisers [...]

    According to survey data, ad buyers for brands and agencies are more [...]

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  • Transparency in a Complex Ecosystem

    in Deep Dive

    Most of us today have experienced that unexpected, high priced mobile phone or cable bill. That one where when you really dig into you find the hidden fees, hardware tax, or extra service you don’t remember signing up for. It [...]

    Most of us today have experienced that unexpected, high priced mobile phone [...]

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  • A Rising Tide of Collaboration Lifts the Programmatic Industry

    in Deep Dive

    Collaboration has long been a favourite subject of mine and one I believe doesn’t get talked about nearly enough. As we move towards the end of another and particularly strange year, it’s worth pausing for reflection. The programmatic landscape is [...]

    Collaboration has long been a favourite subject of mine and one I [...]

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  • Data-Driven Marketing Measurement Strategy Lights the Path to Certainty

    in Deep Dive

    Marketers hold perhaps the most unique position within a company: unlike other divisions, marketing has a vantage point over the ambitions of its business and the sensitivities and needs of its customers. They act as the bridge between business and [...]

    Marketers hold perhaps the most unique position within a company: unlike other [...]

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  • The Future is Mobile - So, How Can Brands Harness It?

    in Deep Dive

    Whilst COVID-19 has wreaked havoc on much of the ad industry, certain channels have been able to ride the storm, experiencing a newfound boost or seeing pre-existing upticks accelerating. Mobile falls into the latter category: whilst global stay-at-home measures have [...]

    Whilst COVID-19 has wreaked havoc on much of the ad industry, certain [...]

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  • The State of Programmatic in JAPAC: Current & Future Drivers of Growth

    Over the previous 12 months, 76.6% of media professionals across the Japan & Asia Pacific (JAPAC) region increased their programmatic investment, according to a research report published today [21 May 2020] by ExchangeWire, in association with OpenX.  Multiple factors were cited [...]

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  • Mobile Gaming

    The Best Channel for Brands is Mobile Gaming — But Do They Know That?

    in Deep Dive

    While the challenges for publishers have never been greater, this is also true of the opportunities. For starters, the phasing out of the third-party cookie is set to benefit all parties with access to first-party data assets, which publishers have [...]

    While the challenges for publishers have never been greater, this is also [...]

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