Reports
Data-Driven Marketing Measurement Strategy Lights the Path to Certainty
Marketers hold perhaps the most unique position within a company: unlike other divisions, marketing has a vantage point over the ambitions of its business and the sensitivities and needs of its customers. They act as the bridge between business and [...]
Marketers hold perhaps the most unique position within a company: unlike other [...]
The Future is Mobile - So, How Can Brands Harness It?
Whilst COVID-19 has wreaked havoc on much of the ad industry, certain channels have been able to ride the storm, experiencing a newfound boost or seeing pre-existing upticks accelerating. Mobile falls into the latter category: whilst global stay-at-home measures have [...]
Whilst COVID-19 has wreaked havoc on much of the ad industry, certain [...]
The State of Programmatic in JAPAC: Current & Future Drivers of Growth
Over the previous 12 months, 76.6% of media professionals across the Japan & Asia Pacific (JAPAC) region increased their programmatic investment, according to a research report published today [21 May 2020] by ExchangeWire, in association with OpenX. Multiple factors were cited [...]
The Best Channel for Brands is Mobile Gaming — But Do They Know That?
While the challenges for publishers have never been greater, this is also true of the opportunities. For starters, the phasing out of the third-party cookie is set to benefit all parties with access to first-party data assets, which publishers have [...]
While the challenges for publishers have never been greater, this is also [...]
Agents of Change: The Rise of the Programmatic Media Agency, In Association with IPONWEB
It’s a time of challenge and opportunity for agencies. A crowded ecosystem, and clients considering whether to in-house their media buying activity are clear causes for concern. However, for those agencies that can tackle these issues head-on and differentiate themselves [...]
Demystifying Deal ID: The Future of Programmatic Trading, in Association with BidSwitch
As issues such as brand safety, inaccurate measurement and fraud continue to take centre stage in the programmatic industry, buyers are turning to private marketplaces (PMPs) to tackle these issues and ensure high quality inventory. Unlike an open marketplace, PMPs allow [...]
Aligning Data & Creativity in Mobile Ad Campaigns; in Association with Verve
Today, nearly three quarters (72%) of UK mobile ad buyers are maximising the value of mobile data when planning ad campaigns. First party data is deemed the most valuable, cited as the favoured data source by 58% of respondents. Just over [...]
Is Mobile Measuring Up? The Importance of Third Party Verification; in Association with GroundTruth
As advertisers continue to shift budgets from desktop to mobile, this report examines whether mobile media buyers are using third party validation for viewability, brand safety and fraud, and the importance they place on this verification. We see that third party [...]
SDKs are Disrupting the Mobile Location Data Market & Becoming the Data Source of Preference; in Association with Verve
Many businesses in the past few years have transitioned to think mobile first, quickly realising the dramatic shift in consumers' digital media consumption. As business strategies realign, the drive for mobile location data for campaign targeting and the creation of [...]
Let the Data Speak: Comparing the Use of Data Across Europe; in Association with Xaxis
Information can travel across borders instantly, without friction, and without stopping at customs, subject to data privacy legislation of course. You’d expect for the development of any European market in data-driven advertising, with common standards and practices across the continent, [...]
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