Reports

The Anonymous Web: Why We’re all Wrong About the Future of Advertising
Advertisers have been sold the dream that the future of the internet lies in authentication. But that simply isn’t true. Or, to be more accurate, it’s only about 5% true. To succeed in a post-cookie world, advertisers must look to a [...]
Advertisers have been sold the dream that the future of the internet [...]
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Are You Leveraging the Right ID?
According to survey data, ad buyers for brands and agencies are more concerned about the effects of the end of third-party cookies than publishers are. When asked if they were worried about their ability to target ads, 76% of advertisers [...]
According to survey data, ad buyers for brands and agencies are more [...]
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Transparency in a Complex Ecosystem
Most of us today have experienced that unexpected, high priced mobile phone or cable bill. That one where when you really dig into you find the hidden fees, hardware tax, or extra service you don’t remember signing up for. It [...]
Most of us today have experienced that unexpected, high priced mobile phone [...]
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A Rising Tide of Collaboration Lifts the Programmatic Industry
Collaboration has long been a favourite subject of mine and one I believe doesn’t get talked about nearly enough. As we move towards the end of another and particularly strange year, it’s worth pausing for reflection. The programmatic landscape is [...]
Collaboration has long been a favourite subject of mine and one I [...]
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Data-Driven Marketing Measurement Strategy Lights the Path to Certainty
Marketers hold perhaps the most unique position within a company: unlike other divisions, marketing has a vantage point over the ambitions of its business and the sensitivities and needs of its customers. They act as the bridge between business and [...]
Marketers hold perhaps the most unique position within a company: unlike other [...]
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The Future is Mobile - So, How Can Brands Harness It?
Whilst COVID-19 has wreaked havoc on much of the ad industry, certain channels have been able to ride the storm, experiencing a newfound boost or seeing pre-existing upticks accelerating. Mobile falls into the latter category: whilst global stay-at-home measures have [...]
Whilst COVID-19 has wreaked havoc on much of the ad industry, certain [...]
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The State of Programmatic in JAPAC: Current & Future Drivers of Growth
Over the previous 12 months, 76.6% of media professionals across the Japan & Asia Pacific (JAPAC) region increased their programmatic investment, according to a research report published today [21 May 2020] by ExchangeWire, in association with OpenX. Multiple factors were cited [...]
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The Best Channel for Brands is Mobile Gaming — But Do They Know That?
While the challenges for publishers have never been greater, this is also true of the opportunities. For starters, the phasing out of the third-party cookie is set to benefit all parties with access to first-party data assets, which publishers have [...]
While the challenges for publishers have never been greater, this is also [...]
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Agents of Change: The Rise of the Programmatic Media Agency, In Association with IPONWEB
It’s a time of challenge and opportunity for agencies. A crowded ecosystem, and clients considering whether to in-house their media buying activity are clear causes for concern. However, for those agencies that can tackle these issues head-on and differentiate themselves [...]
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Demystifying Deal ID: The Future of Programmatic Trading, in Association with BidSwitch
As issues such as brand safety, inaccurate measurement and fraud continue to take centre stage in the programmatic industry, buyers are turning to private marketplaces (PMPs) to tackle these issues and ensure high quality inventory. Unlike an open marketplace, PMPs allow [...]
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