Reports
The Future of Contextual Targeting
in Deep Dive
The deprecation of third-party cookies affects all aspects of programmatic ad buying as we have known it – personalisation, audience targeting, tracking and measurement, frequency capping, and more. As such, the advertising world has had to rapidly adapt. Whilst some [...]
The deprecation of third-party cookies affects all aspects of programmatic ad buying [...]
The Future of Programmatic will be Curated
in Deep Dive
The world of digital advertising has changed dramatically in the last decade. Not so long ago, deals were done with telephone calls, shaken hands, and manual insertion orders. But, with the advent of programmatic advertising and RTB, the supply chain connecting [...]
The world of digital advertising has changed dramatically in the last decade. Not [...]
Data-Driven TV Media Buying Solutions: A Brighter Future for Broadcasters, Agencies, and Brands
in Deep Dive
Identity deprecation. Digitised linear ad breaks. Ever-growing Internet giants. The proliferation of streaming services. A global pandemic. Four trends — and one life-changing experience — that have messily collided over the past eighteen months, bringing advertisers and media owners to [...]
Identity deprecation. Digitised linear ad breaks. Ever-growing Internet giants. The proliferation of [...]
The State of Programmatic in JAPAC - 2021
Despite a hugely challenging 12 months in terms of both the ongoing coronavirus pandemic and the deprecation of third-party identifiers, programmatic investment and spend is growing at a rapid rate across the Japan and Asia-Pacific (JAPAC) region, with nearly two [...]
An In-Depth Look at In-Game Mobile Advertising
in Deep Dive
According to App Annie’s 2021 State of Mobile Report, mobile gaming grew 20% year over year in 2020 in both users and total consumer spend. But that jump has not yet translated to an increase in mobile marketers’ media spend [...]
According to App Annie’s 2021 State of Mobile Report, mobile gaming grew [...]
Contextual Advertising: AI's Answer to a Cookieless World
in Deep Dive
Over the last 30 years, the digital advertising landscape has evolved immeasurably. Having adapted to audience responses to become much more targeted towards consumers, the industry has come a long way from its origins, where simple banner ads were seen [...]
Over the last 30 years, the digital advertising landscape has evolved immeasurably. [...]
The NeOO Difference - Technology That Drives Revenue
in Deep Dive
In 2020 Nexta.io, the sales activation platform for publishers and classifieds, launched the Nexta Omnichannel Optimisation engine (or NeOO). NeOO is an AI-driven engine that was specifically developed to help advertisers make full use of the spectrum of digital marketing solutions [...]
In 2020 Nexta.io, the sales activation platform for publishers and classifieds, launched [...]
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