Reports

• ExchangeWire Industry Review 2023: State your Case

  2 years ago Industry Reviews

  

  If 2022 was a year of recovery and transition, then what are the trends that will seize both industry attention and investment in 2023? Regulations and standards, privacy and an increased focus on environmental impact are all making headlines. All [...]

• 

  Advancing Advertising Sustainability in Europe

  In a year in which European temperatures surged to record levels, the urgency for global supply chains to both account for and reduce carbon emissions has become ever more apparent. The impact of digital advertising on the climate has therefore [...]

• ATS Singapore 2022 - Top Tips Ebook

  2 years ago Ebooks

  

  Returning after a three-year, Covid-19-enforced hiatus, ATS Singapore 2022 brought together senior stakeholders across the media, marketing, and commerce industries for two days of panel discussions, keynote presentations, fireside chats, and networking, delivering knowledge and strategies that are defining not [...]

• 

  Deep Dive: a Guide to Environmental Sustainability in Digital Advertising

  When it comes to evaluating sources of carbon emissions, we usually think about oil companies, the car industry, airlines, or any large factories emitting a big volume of smoke. But did you know that the Internet emits the same volume [...]

  When it comes to evaluating sources of carbon emissions, we usually think [...]

  Read article

• ExchangeWire APAC Industry Review 2022

  2 years ago Industry Reviews

  

  Though coronavirus restrictions have broadly eased globally, the programmatic advertising industry remains under stress. Market uncertainty due to sharply increasing energy prices, in part driven by the effect of carbon emissions upon the climate, is currently coupled with the rollout [...]

• 

  The State of Programmatic in JAPAC - 2022

  Despite the headwinds of global economic uncertainty and the deprecation of third-party identifiers, programmatic investment and revenue within the Japan and Asia-Pacific (JAPAC) region are surging, with over 70% of firms increasing their programmatic activity from 2021, with a tenth [...]

  Download report

• ATS London 2022 - Top Tips E-book

  2 years ago Ebooks

  

  In this post-ATS London 2022 e-book, partners from across the media, marketing, and commerce industries share their tips for navigating the year ahead, with cookie deprecation looming and emergent trends hitting the forefront, including the rise of retail media and [...]

• 

  ExchangeWire Industry Review 2022: Moving Away from Legacy Infrastructure

  Our industry is in a state of flux. From regulatory oversight, to increased platform privacy functionality, to the proliferation of the walled garden, the entire ecosystem is still trying to get to grips with a rapidly changing media and marketing [...]

  Our industry is in a state of flux. From regulatory oversight, to [...]

  Read article

• ExchangeWire Industry Review 2022: Moving Away from Legacy Infrastructure

  2 years ago Industry Reviews

  

  Our industry is in a state of flux. From regulatory oversight, to increased platform privacy functionality, to the proliferation of the walled garden, the entire ecosystem is still trying to get to grips with a rapidly changing media and marketing [...]

• 

  The Rise of the Independents: European Ad Server Research 2022

  The digital advertising industry is undoubtedly facing its most fervent period of change in its history. Third-party identifiers, which once underpinned the sector, are now falling by the wayside, while regulators across the globe look to further tighten privacy regulations [...]

  Download report