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Reports

  • The Perfect Storm for Change: Web 3 and the Future of Programmatic

    The internet’s first advert was served in 1994; this banner ad went live on hotwired.com, reading “have you ever clicked your mouse right here? You will”. This campaign spoke to the technological advancements ahead and the highly anticipated and limitless [...]

    The internet’s first advert was served in 1994; this banner ad went [...]

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  • The Future of Contextual Targeting

    The deprecation of third-party cookies affects all aspects of programmatic ad buying as we have known  it – personalisation, audience targeting, tracking and measurement, frequency capping, and more. As such,  the advertising world has had to rapidly adapt. Whilst some [...]

    The deprecation of third-party cookies affects all aspects of programmatic ad buying [...]

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  • The Future of Programmatic will be Curated

    The world of digital advertising has changed dramatically in the last decade. Not so long ago, deals were done with telephone calls, shaken hands, and manual insertion orders. But, with the advent of programmatic advertising and RTB, the supply chain connecting [...]

    The world of digital advertising has changed dramatically in the last decade. Not [...]

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  • ATS London 2021 - Top Tips Ebook

    In this post-ATS London 2021 ebook, partners from across the advertising and marketing technology industries share their tips for navigating the year ahead against the backdrop of an ever-increasing focus on privacy and customer centricity. ExchangeWire would like to thank all [...]

  • ExchangeWire Data Infrastructure Review

    The data-driven marketing data stack is a complex stew of TLAs and overlapping technology. From a publisher and marketer perspective it can be difficult to discern what technology matters most for day-to-day functions. At a high level, there are four [...]

  • Data-Driven TV Media Buying Solutions: A Brighter Future for Broadcasters, Agencies, and Brands

    Identity deprecation. Digitised linear ad breaks. Ever-growing Internet giants. The proliferation of streaming services. A global pandemic. Four trends — and one life-changing experience — that have messily collided over the past eighteen months, bringing advertisers and media owners to [...]

    Identity deprecation. Digitised linear ad breaks. Ever-growing Internet giants. The proliferation of [...]

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  • The State of Programmatic in JAPAC - 2021

    Despite a hugely challenging 12 months in terms of both the ongoing coronavirus pandemic and the deprecation of third-party identifiers, programmatic investment and spend is growing at a rapid rate across the Japan and Asia-Pacific (JAPAC) region, with nearly two [...]

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  • An In-Depth Look at In-Game Mobile Advertising

    According to App Annie’s 2021 State of Mobile Report, mobile gaming grew 20% year over year in 2020 in both users and total consumer spend. But that jump has not yet translated to an increase in mobile marketers’ media spend [...]

    According to App Annie’s 2021 State of Mobile Report, mobile gaming grew [...]

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  • Contextual Advertising: AI's Answer to a Cookieless World

    Over the last 30 years, the digital advertising landscape has evolved immeasurably. Having adapted to audience responses to become much more targeted towards consumers, the industry has come a long way from its origins, where simple banner ads were seen [...]

    Over the last 30 years, the digital advertising landscape has evolved immeasurably. [...]

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  • ExchangeWire Industry Review: Reframing the Future

    What happens when the biggest platforms in the marketing industry implement the strictest privacy controls ever seen? Chaos and carnage? End of days? No, it’s none of these. Instead of tilting furiously at the windmill, think about this transition to [...]