TraderTalk TV: How A Marketer Can Build A Brand Trading Desk

This weeks's TraderTalk TV is essential viewing, especially if you are a progressive marketer. ExchangeWire discussed at length the the Brand Trading Desk model earlier this year. The Brand Trading Desk is now a reality. This model is now being executed by the smart people at MonetSupermarket.com. Here Andy Milhop, Head of Digital at MoneySupermarket.com, gives an insight into how a Brand Trading Desk works, and how it incorporates third party ad technology.

Ciaran O'Kane: Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.
Related Post
  1. Deutsche Telekom’s Alliance with Equativ Strengthens Advertisers’ Ability to Maximise the Addressable Advertising TV Landscape
  2. VIOOH Launches Programmatic Sales for Digital Out-of-Home with Beijing Metro
  3. Netflix Attracted 9.3 Million New Subscribers in Q1; X Loses Another Major Ad Partner; TikTok Launches Notes Amid Legal Troubles
Recent Posts
  1. Microsoft Advertising’s Joseph Merhej on the Importance of Privacy-First Marketing

    Ciarán O'Kane is joined at the whiteboard by Joseph Merhej, senior solutions architect at Microsoft…

    3 months ago
  2. Multilocal’s Fern Potter on How Curation is Benefiting Advertisers

    "We're not just after the quantitative components, but also qualitative." In this episode of TraderTalk…

    3 months ago
  3. Duration Media’s Brian Murphy on Reducing Emissions while Increasing Revenue

    In our latest TraderTalkTV video, we explore the intersection of sustainability and digital advertising with…

    5 months ago
  4. Lumen’s CEO, Mike Follett, on Attention as a Service for Advertising Outcomes

    In this episode of TraderTalk TV, Lumen's CEO Michael Follett, talks through the Lumen eye…

    5 months ago
  5. Digiseg’s Søren H. Dinesen on the Issues Currently Facing Publishers

    Søren H. Dinesen, CEO and co-founder of Digiseg, joins John Still for this episode of…

    7 months ago
  6. The Future of Ad Tech is Curated, According to Audigent’s Drew Stein

    In this must-see episode of TraderTalk TV, Audigent's co-founder & CEO, Drew Stein, took to…

    7 months ago