TraderTalk TV: StrikeAd CTO Mike Dewhirst Gives A Deep Dive Into Mobile Retargeting And Data-Driven Buying

In the run upto our Mobile Sessions event in February, we invited StikeAd CTO, Mike Dewhirst, for this week's TraderTalk TV. Mike gives us a deep dive into mobile retargeting and how you would execute data-driven buys across multi-devices, including Apple. This goes into extensive detail about the process of mobile targeting and tracking. If you want to learn about how a typical data-driven mobile campaign works, then you need to watch this episode.

Ciaran O'Kane: Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.
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