How Automation Reduces Friction And Boosts Effectiveness When Selling Guaranteed Inventory

In the light of Rubicon's latest acquisitions, this week's TraderTalk is a timely overview of automating premium inventory sales.

Joss Wexler, Head of Buyer Cloud at Rubicon Project, this week discusses the concept of automation around guaranteed premium inventory - and the mechanics of how the process would work.

It's likely the Rubicon Project's recent acquisitions will accelerate its plans to enable publishers to sell this premium inventory programmatically.

Ciaran O'Kane: Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.
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