by Ciaran O'Kane on 21st Nov 2014 in TRADERTALK

In the light of Rubicon's latest acquisitions, this week's TraderTalk is a timely overview of automating premium inventory sales.

Joss Wexler, Head of Buyer Cloud at Rubicon Project, this week discusses the concept of automation around guaranteed premium inventory - and the mechanics of how the process would work.

It's likely the Rubicon Project's recent acquisitions will accelerate its plans to enable publishers to sell this premium inventory programmatically.

Automated GuaranteedPublisher