Chen-Lin Lee, Atlas & Nick Reid, TubeMogul Discuss New Working Relationship

In the special dmexco edition of TraderTalk TV, ExchangeWire hear from Chen-Lin Lee, head of data solutions and partnerships, Atlas at Facebook and Nick Reid, managing director UK, TubeMogul.

With Atlas and TubeMogul having recently started working together, Reid and Lee explain how they will leverage this working relationship for TubeMogul and their clients; as well as how people-based measurement ties in with their overarching strategy and focus.

In this episode you will find out:

- How TubeMogul will leverage their new working relationship with Atlas
- The importance of people-based measurement to TubeMogul and their clients
- How marketers approach the change in process required for cross-device measurement
- How people-based measurement will evolve the ecosystem

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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