Horizon Media’s Trevor Mengel Discusses Agency Models & the Future of TV Buying

In this special edition of TraderTalk TV, coming from New York, ExchangeWire CEO Ciaran O'Kane talks to Trevor Mengel, director, programmatic product - HX, Horizon Media about Horizon's agency proposition and the changing face of TV media buying.

In this episode you will find out:

- How Horizon's model has evolved in line with changing consumer and buyer trends

- Why Horizon have taken a different approach to programmatic and the trading desk model

- Why Horizon focus on media services over proprietary technology

- How Horizon manage their partner relationships

- How Horizon approach data and client relationships within the TV ecosystem

Horizon Media are part of a great line up of speakers at ExchangeWire Live, taking place in NYC on March 22 2017. For more information and to get your ticket, click here.

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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