Bidswitch’s Barry Adams Discusses Top Industry Trends

In this special, voxpop edition of TraderTalk TV, Barry Adams, VP commercial development, BidSwitch, discusses the top industry trends, from the view of the platform's unique positioning in the digital supply chain.

Adams discusses:

- The programmatic trends seen within the BidSwitch platform in the past year

- How the industry will deal with transparency and fraud over the next 12 months

- Why the deal ID is becoming increasingly prominent

- How the industry deals with narrowing margins, coupled with rising costs of infrastructure

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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