BidSwitch Research: Experts Discuss the Future of Deal ID-Based Trading

ExchangeWire recently published a research report, in association with BidSwitch, aiming to understand whether the deal ID is the future of programmatic trading. To mark the launch, BidSwitch hosted an event, to uncover and discuss some of the key findings of the research report.

In the final of a series of three videos, ExchangeWire's Lindsay Rowntree moderates a panel discussion between representatives from across the supply chain to unpick the results and discuss the opportunities and challenges of the deal ID.

Panellists:
Barbara Agus, International Digital Director, Time, Inc.
Mark Giblin, Senior Director, BD EMEA, Unruly
Dan Larden, Strategic Partnerships Director, Infectious Media
Simon Harris, Head of Programmatic Activation, Dentsu Aegis Network

The full research report, ‘Demystifying Deal ID: The Future of Programmatic Trading’, is available to download here.

The first video in the series, where BidSwitch’s Julian Savitch-Lee presents the history of the deal ID, is available to view here.

The second video in the series, where ExchangeWire's Hugh Williams presents the research results, is available to view here.