The global guide for the Ad Tech and Mar Tech industry

  • Only 3% of Data Professionals Understand Implications of the GDPR

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  • Is the Value of Validation Really That Valuable?

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  • Adoption Vs Execution: How Media Agencies Are Making the Most of DMPs

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  • Location Drives Marketers’ Shift from Demographic to Contextual Insights

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  • UK Ad Spend to Continue Rising; Tech-Savvy Users at Highest Risk of ID Fraud

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  • Too Much Focus on Whether Ads Are Visible: Q&A with Lisa Menaldo, UK MD, Sublime Skinz

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  • Future of Marketing Organisations; State of Automotive Within Premium Video

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  • Video Ad Views Growing 24% YOY; US Ad Revenues Soaring

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  • Programmatic Growth in Europe in 2015; Ad Blocking Will Cause Loss of USD$32bn in 2019

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  • UK Has Highest Programmatic Adoption Rate; Growing Investment in Retargeting

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