ExchangeWire recently published a research report, in association with BidSwitch, aiming to understand whether the deal ID is the future of programmatic trading. To mark the launch, BidSwitch hosted an event, to uncover and discuss some of the key findings of the research report.

In the first of three videos, Julian Savitch-Lee, director of client services at BidSwitch, presents the evolution of the bid request and the history of the deal ID, as well as sharing statistics of deal ID usage on the BidSwitch platform.

The full research report, ‘Demystifying Deal ID: The Future of Programmatic Trading’, is available to download here.