Header Bidding Vs the Ad Server: Who Wins?

At ATS London 2017, a panel of experts discussed where the future of the ad server lies, and if header bidding is sounding the ad server's death knell.

Moderator:
– Matt Prohaska, CEO and Principal, Prohaska Consulting
Panellists:
– Nigel Gilbert, VP, Strategic Development, EMEA, AppNexus
– Dora Michail, Managing Director, Digital, The Telegraph
– Leon Siotis, Managing Director, UK & Southern Europe, SpotX
– Nicole Holtsmark, Head of Commercial Platforms & Data Products, Condé Nast International

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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