Road to ATS Paris: Tradelab's Charles Gros Discusses French Programmatic Trends←Back to Index
In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.
In the third of the series, Juvillier interviews Charles Gros, co-founder and managing director, Tradelab who provides his expert insight on the following:
– The main trends of 2017
– Programmatic TV strategy
– Advertiser desire to control programmatic strategy and operate programmatic in house
– How the issues of transparency and fraud will be dealt with in 2018
– The increasing prominence and resulting future of deal ID-based trading