In the ninth and final video of the series, Juvillier interviews Aude Perdriel-Vaissieres, deputy managing director Publicis Media, who provides her expert insight on the following:
– The main digital trends of 2017
– The maturity and evolution of the French programmatic market
– How the issues of transparency and fraud will be dealt with in 2018
– The increasing prominence and resulting future of deal ID-based trading
Links to the entire ‘Road to ATS Paris’ series can be found below:
– Interview with Philippe Framezelle, Adverline
– Interview with Bastien Galibert, SeLoger La Régie
– Interview with Paul Caucheteux, Prisma Media Solutions
– Interview with Reworld Media’s Jeremy Parola
– Interview with SoLocal’s Christophe Parcot
– Interview with Tradelab’s Charles Gros
– Interview with Vincent Salini, Mpublicité- Regie Obs
– Interview with Thibaud Chevalier, M6 Publicité