In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.

In the sixth of the series, Juvillier interviews Paul Caucheteux, programmatic deputy sales director, Prisma Media Solutuions, who provides his expert insight on the following:

– The main digital trends of 2017
– The maturity and evolution of the French programmatic market
– How the issues of transparency and fraud will be dealt with in 2018
– The increasing prominence and resulting future of deal ID-based trading

Links to the entire ‘Road to ATS Paris’ series can be found below:
– Interview with Reworld Media’s Jeremy Parola
– Interview with SoLocal’s Christophe Parcot
Interview with Tradelab’s Charles Gros
Interview with Vincent Salini, Mpublicité- Regie Obs
Interview with Thibaud Chevalier, M6 Publicité

Early bird tickets for ATS Paris are on sale now.