The global guide for the Ad Tech and Mar Tech industry

In the latest episode of TraderTalk TV, ExchangeWire CEO Ciaran O’Kane interviews Yves Schwarzbart, head of policy and ad tech, IAB UK about the impact of the impending GDPR on digital advertising.

Schwarzbart discusses:

– How PII applies within the GDPR, and how it differs from ‘personal data’
– How the IAB is helping its members prepare for the GDPR
– The global implications of GDPR
– The difference between consent and legitimate interest
– The implications of non-compliance

More information on GDPR can be found here.