Road to ATS Paris: Groupe Marie Claire’s Ali Koné Discusses French Publisher Trends

In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.

In the latest of the series, Juvillier interviews Ali Koné, head of ad operations, Groupe Marie Claire, who provides his expert insight on the following:

– The main digital trends of 2017
– The evolution of publisher monetisation in the French advertising industry
– Deal ID-based trading at Groupe Marie Claire
– The benefits of private marketplaces over the open marketplace
– Advertisers taking programmatic buying in-house

Links to the entire ‘Road to ATS Paris’ series can be found below:

– Interview with Yannick Ichane, NRJ Group
– Interview with Aude Perdriel-Vaissieres, Publicis
– Interview with Philippe Framezelle, Adverline
– Interview with Bastien Galibert, SeLoger La Régie
– Interview with Paul Caucheteux, Prisma Media Solutions
– Interview with Reworld Media’s Jeremy Parola
– Interview with SoLocal’s Christophe Parcot
– Interview with Tradelab’s Charles Gros
– Interview with Vincent Salini, Mpublicité- Regie Obs
– Interview with Thibaud Chevalier, M6 Publicité

Tickets for ATS Paris are on sale now.