ATS Singapore Innovation Showcase: Accelerating Automation & Scale

At ATS Singapore 2018, Ganga Chirravuri, Chief Technology Officer, CtrlShift, delivers a keynote speech, outlining the real value that intelligent software can bring to brands grappling with digital advertising and programmatic. Chirravuri's presentation is followed by a fireside chat with ExchangeWire CEO, Ciaran O'Kane.

Chirravuri explains some of the key simple, yet deceptively complex questions CtrlShift's R&D unit, The Lab, is currently seeking answers to:
- Is the value of intelligent software creating a connected, API-based ecosystem?
- To what extent can you automate campaigns?
- Can we scale campaigns up or down without human intervention?
- Can we fully automate optimisation?

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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